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[{"key": "dc.contributor.advisor", "value": "Taiminen, Heini", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ruusulehto, Viivi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-06-05T11:15:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-06-05T11:15:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1703040", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/54295", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyp\u00e4iv\u00e4n\u00e4 \u00e4lyllinen ja henkinen p\u00e4\u00e4oma ovat nousseet yritysten t\u00e4rkeimm\u00e4ksi kilpailueduksi, mutta samalla henkil\u00f6st\u00f6n vaihtuvuus on yksi tulevaisuuden suurimmista\nhaasteista. Ty\u00f6ntekij\u00f6iden uuden sukupolven odotukset ty\u00f6el\u00e4m\u00e4st\u00e4 ovat muuttuneet ja\nyritysten tulee osata vastata n\u00e4ihin muuttuviin toiveisiin.\n\nT\u00e4m\u00e4n tutkimuksen tarkoituksena on kuvailla ty\u00f6nantajabr\u00e4ndin merkityst\u00e4 sek\u00e4\nk\u00e4yt\u00e4nn\u00f6n toteuttamista ohjelmistoalan yrityksiss\u00e4. Tutkimus rajautuu tutkimaan ty\u00f6nantajabr\u00e4ndi\u00e4 kolmen ohjelmistoalan yrityksen sis\u00e4isest\u00e4 n\u00e4k\u00f6kulmasta. Tutkimus pyrkii\nantamaan vastauksen siihen, mit\u00e4 osa-alueita ty\u00f6nantajabr\u00e4ndiin kuuluu yrityksen\nsis\u00e4isest\u00e4 n\u00e4k\u00f6kulmasta, mit\u00e4 k\u00e4yt\u00e4nn\u00f6n toimenpiteit\u00e4 yritykset tekev\u00e4t ty\u00f6nantajabr\u00e4ndin\nrakentamiseksi, miten ty\u00f6nantajabr\u00e4ndin onnistumista arvioidaan sek\u00e4 mit\u00e4\nhy\u00f6tyj\u00e4 onnistuneessa ty\u00f6nantajabr\u00e4ndiss\u00e4 n\u00e4hd\u00e4\u00e4n.\n\nTutkimus toteutettiin laadullisena tapaustutkimuksena ja tutkimusote on\nkuvaileva. Aineistona k\u00e4ytettiin haastatteluja, havainnointia sek\u00e4 valmista aineistoa,\nkuten artikkeleita, blogeja ja videoita. Aineiston analysointi toteutettiin teemoittelun ja\ntyypittelyn avulla.\n\nTulosten mukaan ty\u00f6nantajabr\u00e4ndin merkitys ja t\u00e4rkeys on hyvin tiedostettu kohdeyrityksiss\u00e4,\nmik\u00e4 osaltaan johtuu ohjelmistoalalla vallitsevasta kilpailutilanteesta. Ty\u00f6nantajabr\u00e4ndi n\u00e4htiin l\u00e4hes synonyymin\u00e4 ty\u00f6ntekij\u00e4kokemukselle ja sen koettiin sis\u00e4lt\u00e4v\u00e4n\nkaikki ty\u00f6ntekij\u00e4n kokonaisvaltaiseen kokemukseen sek\u00e4 ty\u00f6olosuhteisiin liittyv\u00e4t\nasiat. Tutkimuksen tuloksista nousi esiin samankaltaisia asioita kuin aiemmista\ntutkimuksista, joten se vahvistaa osaltaan olemassa olevaa tutkimustietoa. Tutkimuksen\ntulokset kuitenkin toivat esiin asioita konkreettisemmalta tasolta ja antoivat k\u00e4yt\u00e4nn\u00f6n\nesimerkkej\u00e4 ty\u00f6nantajabr\u00e4ndin rakentamiseksi. N\u00e4it\u00e4 keinoja olivat muun muassa sis\u00e4iseen\nviestint\u00e4\u00e4n panostaminen, palautteeseen reagointi, asioihin vaikuttamisen mahdollistaminen\nsek\u00e4 erilaiset yhteiset aktiviteetit. Organisaatiokulttuuri ja yrityksen identiteetti\novat ty\u00f6nantajabr\u00e4ndin keski\u00f6ss\u00e4 ja tutkimuksen kohdeyrityksist\u00e4 l\u00f6ytyi selkeit\u00e4\nyhtenev\u00e4isi\u00e4 kulttuurillisia piirteit\u00e4. Ty\u00f6nantajabr\u00e4ndin mittaaminen ja kehitt\u00e4minen\ntarvitsevat kenties tulevaisuudessa systemaattisempaa otetta, sill\u00e4 tulosten mukaan ne\novat edelleen suurelta m\u00e4\u00e4rin tunnepohjaisia asioita. Ty\u00f6nantajabr\u00e4ndi\u00e4 pidettiin tulosten\nmukaan eritt\u00e4in t\u00e4rke\u00e4n\u00e4 yrityksen menestyksekk\u00e4\u00e4n toiminnan takaamiseksi ja sen\nn\u00e4htiin suoraviivaisesti vaikuttavan yrityksen liiketoiminnalliseen tulokseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Viivi Ruusulehto (vikaruus) on 2017-06-05 11:15:35.619223. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-06-05T11:15:36Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201706052663.pdf: 770156 bytes, checksum: 711c4edb8c353f6792198c4d8cc7ab0d (MD5)\nlicense.html: 4839 bytes, checksum: cd307dcc3da6c3b84532a140ba199e88 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-06-05T11:15:36Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201706052663.pdf: 770156 bytes, checksum: 711c4edb8c353f6792198c4d8cc7ab0d (MD5)\nlicense.html: 4839 bytes, checksum: cd307dcc3da6c3b84532a140ba199e88 (MD5)\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (70 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajabr\u00e4ndi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ty\u00f6nantajabr\u00e4ndin merkitys sek\u00e4 k\u00e4yt\u00e4nn\u00f6n toteuttaminen ohjelmistoalalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201706052663", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": 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