Customer personalization driven content management system

Customer information can be used to tailor products, services and consumption experiences to fit the specific needs and tastes of customers. Website personalization allows changing radically the attitude of a website for each visitor. By personalizing content on the website, it can offer the best...

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Main Author: Bazanov, Ilia
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Information Technology, Informaatioteknologia, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/54148
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author Bazanov, Ilia
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Information Technology Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_facet Bazanov, Ilia Informaatioteknologian tiedekunta Faculty of Information Technology Information Technology Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto Bazanov, Ilia Informaatioteknologian tiedekunta Faculty of Information Technology Information Technology Informaatioteknologia University of Jyväskylä Jyväskylän yliopisto
author_sort Bazanov, Ilia
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description Customer information can be used to tailor products, services and consumption experiences to fit the specific needs and tastes of customers. Website personalization allows changing radically the attitude of a website for each visitor. By personalizing content on the website, it can offer the best solution for each user or client. There is no single solution, which works for everyone in ecommerce sphere anymore. Personalization takes care of everyone’s individual needs. This study is aimed to look into online personalization, its abilities and potential. In this research, solution by Frosmo has been used to carry out experiments on top of data, received from e-commerce websites of three different natures: a travel company, a wrist watches shop and a network of stores selling consumer electronics. I will analyze if there is any relation to the placement of personalized content and if yes, does it work the same way for different websites. As outcome, I proved that personalization for ecommerce websites is a profitable way of inversing resources nowadays and that personalized content has more chances to attract users.
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spellingShingle Bazanov, Ilia Customer personalization driven content management system Tietotekniikka Mathematical Information Technology 602 personointi WWW-sivut verkkokauppa suosittelujärjestelmät
title Customer personalization driven content management system
title_full Customer personalization driven content management system
title_fullStr Customer personalization driven content management system Customer personalization driven content management system
title_full_unstemmed Customer personalization driven content management system Customer personalization driven content management system
title_short Customer personalization driven content management system
title_sort customer personalization driven content management system
title_txtP Customer personalization driven content management system
topic Tietotekniikka Mathematical Information Technology 602 personointi WWW-sivut verkkokauppa suosittelujärjestelmät
topic_facet 602 Mathematical Information Technology Tietotekniikka WWW-sivut personointi suosittelujärjestelmät verkkokauppa
url https://jyx.jyu.fi/handle/123456789/54148 http://www.urn.fi/URN:NBN:fi:jyu-201705292537
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