Customer personalization driven content management system
Customer information can be used to tailor products, services and consumption experiences to fit the specific needs and tastes of customers. Website personalization allows changing radically the attitude of a website for each visitor. By personalizing content on the website, it can offer the best...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/54148 |