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[{"key": "dc.contributor.advisor", "value": "Salo, Markus", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halonen, Otto", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2017-03-29T17:51:34Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2017-03-29T17:51:34Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2017", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1690694", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/53399", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Virtuaalituotteiden myynnist\u00e4 on tullut oleellinen tulonl\u00e4hde verkkopelien, virtuaalimaailmoiden ja sosiaalisen median palveluiden kehitt\u00e4jille. T\u00e4m\u00e4n lis\u00e4ksi virtuaalituotteilla k\u00e4yd\u00e4\u00e4n kauppaa palveluiden k\u00e4ytt\u00e4jien kesken. Virtuaalituotteet ovat erilaisia kuin fyysiset tuotteet, informaatiotuotteet tai palvelut ja niit\u00e4 t\u00e4ytyy k\u00e4sitell\u00e4 kokonaan omana ilmi\u00f6n\u00e4\u00e4n. Virtuaalituotteisiin kohdistuvia ostamisen motiiveja tuntemalla palveluiden kehitt\u00e4j\u00e4t voivat paitsi luoda haluttavampia virtuaalituotteita, my\u00f6s muokata palveluitaan tukemaan virtuaalituotteiden myynti\u00e4. Virtuaalituotteiden ostomotiiveja k\u00e4sitteleviss\u00e4 tutkimuksissa on tutkittu motiiveja kesken\u00e4\u00e4n samanarvoisina. T\u00e4ss\u00e4 17 verkkopelaajan syv\u00e4haastatteluun perustuvassa tutkimuksessa tunnistetaan motiivien muodostamia hierarkkisia ketjuja laddering-metodin avulla ja selvitet\u00e4\u00e4n, mitk\u00e4 ovat perimm\u00e4isi\u00e4 motiiveja ostaa virtuaalituotteita. Teoreettisena viitekehyksen\u00e4 toimii teoria perimm\u00e4isist\u00e4, v\u00e4lineellisist\u00e4 ja v\u00e4lillisist\u00e4 motiiveista. Merkitt\u00e4vimm\u00e4t perimm\u00e4iset motiivit ostaa virtuaalituotteita ovat j\u00e4rjestyksess\u00e4 sosiaaliset motiivit, uteliaisuus ja tarinan edist\u00e4minen sek\u00e4 suorituskeskeiset motiivit. Huomion arvoista on, ett\u00e4 kaikkien edell\u00e4 mainittujen motiivien ohjaamana ostetaan sek\u00e4 kosmeettisia ett\u00e4 funktionaalisia virtuaalituotteita. Esimerkiksi pelidynamiikkaan vaikuttavia funktionaalisia virtuaalituotteita ostetaan my\u00f6s sosiaalisten syiden takia ja kosmeettisia virtuaalituotteita ostetaan, koska niiden odotetaan parantavan mahdollisuutta voittaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Selling virtual goods has become a major source of revenue for developers of online games, virtual worlds and social networking services. In addition, virtual goods are traded between the users of these services. Virtual goods behave differently than material goods, information goods or services, and they should be considered as a completely own type of goods. By understanding motives that drive users to buy virtual goods, developers can not only make virtual goods more desirable, but also shape their core product to support demand of virtual goods. Motives are seen as equal in most of the previous studies about motives for buying virtual goods. This study is based on 17 Laddering interviews of online gamers. Of these interviews, motive chains of buying virtual goods are mapped out and intrinsic motives are identified. Theories of intrinsic, extrinsic and vicarious motives are used as the framework. The results of this study suggest, that the most common motives that drives buying of virtual goods are social motives, curiosity and vicarious motives and the desire for power in the given order. A key observation is that online gamers purchase both functional and purely cosmetic virtual goods based on these motives. For example functional virtual goods that boosts the performance of the gamer, are bought also to satisfy social needs. Also purely cosmetic virtual goods are bought because they are expected to give a competitive edge.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Otto Halonen (otalhalo) on 2017-03-29 17:51:33.725023. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2017-03-29T17:51:34Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703291818.pdf: 810110 bytes, checksum: 35bee893d52a1d30f69c678dc88a664f (MD5)\r\nlicense.html: 1147 bytes, checksum: 2e2ebce9bccb7c3097a81b6c207b5392 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2017-03-29T17:51:34Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201703291818.pdf: 810110 bytes, checksum: 35bee893d52a1d30f69c678dc88a664f (MD5)\r\nlicense.html: 1147 bytes, checksum: 2e2ebce9bccb7c3097a81b6c207b5392 (MD5)\r\n Previous issue date: 2017", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (57 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaalituotteet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Aitoa rahaa aineettomasta asusteesta? : virtuaalituotteiden ostajien motiiviketjut", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Virtuaalituotteiden ostajien motiiviketjut", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201703291818", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2017-03-29T17:51:34Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkopelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "virtuaalimaailma", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motiivit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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