The role of electronic word-of-mouth in consumers' online purchase decision making an eye-tracking study
The aim of this study was to shed light on the consumers’ decision making processes in an online environment. The vast amount of information found online and the presence of online peer recommendations has shaped the purchase decision making environment – making it more simple in some situations,...
| Main Author: | |
|---|---|
| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/52890 |