Creating customer value through industrial services : case: Raute Technology Services

Creating customer value through industrial services case: Raute Technology Services

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The role of marketing can be seen as to assist the company on creating superior value for its customers, so that they would succeed against their competitors. Creating superior value has not always been essential, as in the past firms could achieve profitability due to regulated markets, controlled...

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Bibliographic Details
Main Author: Lakka, Eveliina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2014
Subjects:
Marketing
business-to-business
industrial services
customer-perceived value
customer value proposition
Markkinointi
20423
markkinointi
yrityspalvelut
yritysmarkkinointi
asiakkaat
Online Access: https://jyx.jyu.fi/handle/123456789/52651
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Creating customer value through industrial services : case Raute Technology Services

Creating customer value through industrial services : case Raute Technology Services by Lakka, Eveliina, kirjoittaja

Published 2014
Master's thesis
Show all versions (3)

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