Creating customer value through industrial services case: Raute Technology Services
The role of marketing can be seen as to assist the company on creating superior value for its customers, so that they would succeed against their competitors. Creating superior value has not always been essential, as in the past firms could achieve profitability due to regulated markets, controlled...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/52651 |