A strategic framework for the optimization of customer relationship management in SMEs

Bibliographic Details
Main Author:	Paraschou, Konstantina
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Yrittäjyys, Entrepreneurship, 20422
Format:	Master's thesis
Language:	eng
Published:	2016
Subjects:	asiakkuudenhallinta strategia pienet ja keskisuuret yritykset asiakkaat
Online Access:	https://jyx.jyu.fi/handle/123456789/52521

A strategic framework for the optimization of customer relationship management in SMEs by Paraschou, Konstantina, kirjoittaja

Published 2016

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis