A strategic framework for the optimization of customer relationship management in SMEs
Customer relationship management (CRM) has been a topic of increased interest during the last decades, for both academics and practitioners. According to the literature review, there has been a variety of scopes and disciplines from which CRM has been addressed. However, CRM in an SME context has...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/52521 |