A strategic framework for the optimization of customer relationship management in SMEs

Bibliographic Details
Main Author: Paraschou, Konstantina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/52521
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author Paraschou, Konstantina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Yrittäjyys Entrepreneurship 20422
author_facet Paraschou, Konstantina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Yrittäjyys Entrepreneurship 20422 Paraschou, Konstantina
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spellingShingle Paraschou, Konstantina A strategic framework for the optimization of customer relationship management in SMEs asiakkuudenhallinta strategia pienet ja keskisuuret yritykset asiakkaat
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title A strategic framework for the optimization of customer relationship management in SMEs
title_full A strategic framework for the optimization of customer relationship management in SMEs
title_fullStr A strategic framework for the optimization of customer relationship management in SMEs A strategic framework for the optimization of customer relationship management in SMEs
title_full_unstemmed A strategic framework for the optimization of customer relationship management in SMEs A strategic framework for the optimization of customer relationship management in SMEs
title_short A strategic framework for the optimization of customer relationship management in SMEs
title_sort strategic framework for the optimization of customer relationship management in smes
title_txtP A strategic framework for the optimization of customer relationship management in SMEs
topic asiakkuudenhallinta strategia pienet ja keskisuuret yritykset asiakkaat
topic_facet asiakkaat asiakkuudenhallinta pienet ja keskisuuret yritykset strategia
url https://jyx.jyu.fi/handle/123456789/52521 http://www.urn.fi/URN:NBN:fi:jyu-201612255253
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