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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vahtera, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-12-13T07:56:39Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-12-13T07:56:39Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1644433", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/52285", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vapaaehtoinen suosittelu on kasvamassa organisaatioissa yhdeksi merkitt\u00e4vimmist\u00e4 vies-tint\u00e4kanavista. Kaikki tieto yrityksest\u00e4 on saatavilla sekunneissa ja vuorovaikutus toisten henkil\u00f6iden kanssa on nopeampaa kuin uskoisikaan. T\u00e4ss\u00e4 tutkimuksessa on tarkasteltu elementtej\u00e4, jotka saavat asiakkaat suosittelemaan organisaatiota muille henkil\u00f6ille. Tutki-mus on toteutettu laajan teoriakatsauksen ja teemahaastatteluiden avulla. Haastateltavat koostuivat viidest\u00e4 Suomessa toimivasta kolmannen sektorin organisaatiosta.\r\n\r\nTeorian mukaan l\u00e4hettilyyden t\u00e4rkeimm\u00e4t elementit ovat vuorovaikutuksen luominen ja luottamuksen rakentaminen asiakkaan ja organisaation v\u00e4lille. Vuorovaikutuksen luominen edellytt\u00e4\u00e4 organisaatioilta vastavuoroista keskustelua ja samanaikaista asiakkaan kuunte-lemista. Luottamuksen rakentamiseen liittyy olennaisesti viestinn\u00e4n l\u00e4pin\u00e4kyvyys ja henki-l\u00f6iden sitouttaminen organisaatioon. My\u00f6s organisaation henkil\u00f6kunta on saatava yrityk-sen ty\u00f6ntekij\u00e4l\u00e4hettil\u00e4iksi.\r\n\r\nMuodostin teorian pohjalta kahdeksan havaintoa, joiden yhteytt\u00e4 organisaatioiden toimita-poihin selvitin haastatteluissa. Havainnoista nelj\u00e4 voidaan kokea tarpeellisina asioina ra-kentaessa l\u00e4hettilyytt\u00e4. Tutkimuksen mukaan l\u00e4hettilyydess\u00e4 onnistuneet organisaatiot viestiv\u00e4t avoimesti ja l\u00e4pin\u00e4kyv\u00e4sti, ovat luoneet asiakkaille vuorovaikutukselliset kanavat ja sitouttaneet ty\u00f6ntekij\u00e4t organisaation viesteihin sek\u00e4 strategian saavuttamiseen.\r\n\r\nTutkielman tarkoituksena oli rakentaa ymm\u00e4rryst\u00e4 suosittelun taustalle: mik\u00e4 siihen voi vaikuttaa ja miten organisaatio voi omilla toimillaan saada lis\u00e4\u00e4 suosittelevia luottojoukkoja. Tutkimuksesta on hy\u00f6ty\u00e4 erityisesti kolmannen sektorin organisaatioille. Alalle tutkimus tuo tietoa l\u00e4hettilyyden ja strategian yhdist\u00e4misest\u00e4, jota ei ole Suomessa aikaisemmin tut-kittu. Tutkimuksen lopputuotoksena on laadittu viitteellinen l\u00e4hettilyysstrategia kolman-nen sektorin organisaatioille. Strategiaa voivat hy\u00f6dynt\u00e4\u00e4 my\u00f6s muut organisaatiot.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elina Vahtera (elsovaht) on 2016-12-13 07:56:38.997097. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-12-13T07:56:39Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612135061.pdf: 859310 bytes, checksum: d910a8c324f5f075896a5b21a2971399 (MD5)\r\nlicense.html: 4865 bytes, checksum: 65226a3273336cc24b590cf51a1169a9 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-12-13T07:56:39Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201612135061.pdf: 859310 bytes, checksum: d910a8c324f5f075896a5b21a2971399 (MD5)\r\nlicense.html: 4865 bytes, checksum: 65226a3273336cc24b590cf51a1169a9 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (65 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "l\u00e4hettilyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6ntekij\u00e4l\u00e4hettilyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "L\u00e4hettilyys kolmannen sektorin organisaatioissa : miten lahjoittajista saadan organisaation suosittelijoita?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201612135061", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", 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