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[{"key": "dc.contributor.advisor", "value": "Valo, Maarit", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huhtaniska, Maiju", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-11-21T17:30:09Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-11-21T17:30:09Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1643329", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/51951", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterin tutkielman tutkimusteht\u00e4v\u00e4n\u00e4 oli kuvata, millaista etuj\u00e4rjest\u00f6n vaikuttamaan pyrkiv\u00e4 viestint\u00e4 on kansainv\u00e4lisess\u00e4 kontekstissa. Tutkielman tavoitteena oli tarkastella vaikuttamisen prosesseja ja muotoja etuj\u00e4rjest\u00f6ss\u00e4, sek\u00e4 sit\u00e4 kuinka kyseist\u00e4 kokonaisuutta johdetaan strategisen viestinn\u00e4n n\u00e4k\u00f6kulmasta. Tutkimuskohteena oli case-tutkimuksenomaisesti Brysseliss\u00e4 toimiva etuj\u00e4rjest\u00f6. Tutkielman pyrkimyksen\u00e4 oli yksitt\u00e4istapauksen kokonaisvaltainen ymm\u00e4rt\u00e4minen sen puheviestinn\u00e4llisest\u00e4 n\u00e4k\u00f6kulmasta.\r\n\r\nTutkimus toteutettiin laadullisin menetelmin monimenetelm\u00e4llisesti avainhenkil\u00f6haastatteluja ja dokumenttianalyysi\u00e4 sis\u00e4ll\u00f6nanalyysin periaattein hyv\u00e4ksik\u00e4ytt\u00e4en. Dokumenttianalyysi toteutettiin ennen haastatteluja, jolloin dokumenttien analyysin tulokset tukivat haastatteluiden toteutusta. Dokumenttianalyysin kohteeksi valittiin yhden lobbausprosessin aineistojen tarkastelu. Avainhenkil\u00f6in\u00e4 haastateltiin etuj\u00e4rjest\u00f6n toimitusjohtajaa ja yhteiskuntasuhteiden johtajaa.\r\n\r\nTutkielman keskeisin havainto on, ett\u00e4 vaikuttamaan pyrkiv\u00e4 viestint\u00e4 n\u00e4ytt\u00e4ytyy etuj\u00e4rjest\u00f6n kontekstissa monipuolisena prosessina, jonka kaikkia osa-alueita leimaa vahva strategisuus ja osa- alueiden keskin\u00e4iset kytk\u00f6kset. Tulosten perusteella vaikuttamaan pyrkiv\u00e4 viestint\u00e4 koostuu eri muodoissa interpersonaalisella tasolla tapahtuvasta viestinn\u00e4st\u00e4 ja saman aikaisesti my\u00f6s joukkoviestimien tasolla toteutettavasta viestinn\u00e4st\u00e4. Vaikuttamisen n\u00e4htiin muodostuvan suhdetoiminnan, lobbauksen ja johtamisen ilmi\u00f6ist\u00e4, joissa jokaisessa havaittiin selke\u00e4 keinovalikoima. Keskeisimm\u00e4t vaikuttamisen muodot koostuvat tutkimuksen tulosten perusteella sis\u00e4isen viestinn\u00e4n keinoista, mediaan kohdentuvista vaikuttamisen keinoista, etuj\u00e4rjest\u00f6n tuottamista tapahtumista ja tutkimuksesta, sek\u00e4 kahdenkeskisist\u00e4 poliittisista tapaamisista. Vaikuttamaan pyrkiv\u00e4n viestinn\u00e4n n\u00e4htiin t\u00e4m\u00e4n tutkielman tulosten kautta tapahtuvan yksil\u00f6suoritusten, mutta samaan aikaan my\u00f6s ryhm\u00e4ty\u00f6n tuloksena. Tuloksista voitiin lis\u00e4ksi p\u00e4\u00e4tell\u00e4 viestinn\u00e4n strategisen johtajuuden olevan keskeist\u00e4 onnistuneen vaikuttamisen taustalla.\r\n\r\nT\u00e4m\u00e4 tutkielma tarjoaa ev\u00e4it\u00e4 vaikuttamisen keinojen ja sen monien muotojen tunnistamiseen, mik\u00e4 mahdollistaa ty\u00f6el\u00e4m\u00e4n ja viestinn\u00e4n osa-alueiden kehitt\u00e4mist\u00e4 vaikuttamisen osalta. Tutkimuksen tuloksia on mahdollista soveltaa my\u00f6s muissa organisaatioissa toteutettavaan vaikuttamaan pyrkiv\u00e4\u00e4n viestint\u00e4\u00e4n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Maiju Huhtaniska (romatuhu) on 2016-11-21 17:30:09.210307. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-11-21T17:30:09Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611214699.pdf: 651798 bytes, checksum: f3bfb3114c40f8f5419a6273e1c47d48 (MD5)\r\nlicense.html: 4813 bytes, checksum: afc1c2eb79df679106fa2ccaf7c4e496 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-11-21T17:30:09Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201611214699.pdf: 651798 bytes, checksum: f3bfb3114c40f8f5419a6273e1c47d48 (MD5)\r\nlicense.html: 4813 bytes, checksum: afc1c2eb79df679106fa2ccaf7c4e496 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (87 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "\u0308lobbaus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "strateginen johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "suhteiden hallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vaikuttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vaikuttaminen kansainv\u00e4lisess\u00e4 etuj\u00e4rjest\u00f6ss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201611214699", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": 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"language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-11-21T17:30:10Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": 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