Marketing automation supporting sales
The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are ac...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/51471 |