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[{"key": "dc.contributor.advisor", "value": "Juha Munnukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Vilma Luoma-aho", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Savolainen, Mikko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-08-16T06:36:44Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-08-16T06:36:44Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1571113", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50956", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n p\u00e4iv\u00e4n jakamistalouden kehityspy\u00f6rteiden keskell\u00e4 el\u00e4v\u00e4t kuluttajat n\u00e4kev\u00e4t jatkuvasti uusia liiketoimintamalleja ja teknologisia innovaatioita, joihin heid\u00e4n t\u00e4ytyy sopeutua. Yksi t\u00e4llainen malli ja innovaatio on osakepohjainen joukkorahoitus, joka viittaa yritysrahoituksen malliin, jossa pieni\u00e4 m\u00e4\u00e4ri\u00e4 p\u00e4\u00e4omaa ker\u00e4t\u00e4\u00e4n suurelta joukolta sijoittajia. Nuoret yritykset tarvitsevat rahoitusta kasvaakseen, ja kun tyypillisesti t\u00e4m\u00e4n rahoituksen ovat tuoneet p\u00e4\u00e4omasijoittajat tai varakkaat yksityishenkil\u00f6t, on osakepohjaisella joukkorahoituksella mahdollisuus tehd\u00e4 tavallisista sijoittajista \u2013 sellaisistakin, jotka eiv\u00e4t koskaan ole tehneet sijoituksia \u2013 minienkelisijoittajia, jotka sijoittavat s\u00e4\u00e4st\u00f6j\u00e4\u00e4n startup-yrityksiin. T\u00e4ll\u00e4 uudella p\u00e4\u00e4oman l\u00e4hteell\u00e4 on potentiaali tuoda merkitt\u00e4v\u00e4\u00e4 muutosta aikaisen vaiheen yksityisten yritysten rahoitukseen sek\u00e4 tuoda aikaisemmin saavuttamattomissa olevia sijoituskohteita massoille. Jotta t\u00e4m\u00e4 potentiaali voi toteutua, tulee kuluttajien kuitenkin ensin hyv\u00e4ksy\u00e4 ja omaksua joukkosijoituksia v\u00e4litt\u00e4vien teknologia-alustojen k\u00e4ytt\u00f6. Joukkorahoituksen uutuuden vuoksi kuluttajien hyv\u00e4ksynt\u00e4\u00e4n vaikuttavia tekij\u00f6it\u00e4 ei ole kattavasti tutkittu.\r\n\r\nT\u00e4m\u00e4 tutkimus pyrkii lis\u00e4\u00e4m\u00e4\u00e4n joukkorahoituksen ja teknologiahyv\u00e4ksynn\u00e4n kasvavaan kirjallisuuteen kokoamalla ja testaamalla suunnitelmallisen k\u00e4ytt\u00e4ytymisen teoriaan (TPB) pohjautuvaa mallia, jonka ydink\u00e4sitteit\u00e4 ovat asenne, subjektiivinen normi ja k\u00e4yt\u00f6skontrolli. Koska t\u00e4m\u00e4 tutkimus ponnistaa l\u00e4ht\u00f6kohtaisesti yhteis\u00f6llisest\u00e4 jakamistaloudesta, ovat p\u00e4\u00e4t\u00f6ksentekoon vaikuttavat sosiaaliset vaikutteet tutkimuksessa erityisen huomion kohteena. Koska kest\u00e4vi\u00e4 sidosryhm\u00e4suhteita ei synny ilman luottamusta, maustettiin tutkimusmallia lis\u00e4ksi verkossa tapahtuvan luottamuksen tekij\u00e4. Tutkimuksen tavoitteet ovat t\u00e4ten selvitt\u00e4\u00e4 mitk\u00e4 ovat t\u00e4rkeimm\u00e4t kuluttajien osakepohjaisen joukkorahoituksen alustojen hyv\u00e4ksynt\u00e4\u00e4n vaikuttavat tekij\u00e4t sek\u00e4 kuinka vahvoja sosiaaliset vaikutteet ja verkkopohjainen luottamus n\u00e4iden joukossa ovat. Empiriinen tutkimus toteutetaan verkkokyselyll\u00e4 (n=100).\r\n\r\nTutkimuksen tulokset osoittavat, ett\u00e4 asenne ennustaa aikomusta parhaiten mallin kolmesta p\u00e4\u00e4tekij\u00e4st\u00e4. Sosiaalista vaikutusta kuvastava subjektiivinen normi puolestaan todetaan heikoksi aikomuksen ennustajaksi, mik\u00e4 on linjassa enimm\u00e4n suunnitelmallisen k\u00e4ytt\u00e4ytymisen teorian tutkimuksen kanssa. K\u00e4yt\u00f6skontrollilla ei l\u00f6ydet\u00e4 olevan vaikutusta aikomuksiin. Lis\u00e4ksi, kun ep\u00e4suorat vaikutukset otetaan huomioon, nousee luottamus asenteen vahvimmaksi ennustajaksi. Tulosten mukaan osakepohjaisen joukkorahoituksen alustojen tulisi keskitty\u00e4 luomaan my\u00f6nteisi\u00e4 asenteita alustoja kohtaan viestim\u00e4ll\u00e4 hy\u00f6dyllisyytt\u00e4 ja helppok\u00e4ytt\u00f6isyytt\u00e4 sek\u00e4 erityisesti vaalimalla luottamusta sidosryhmien kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Modern-day consumers living in the age of the sharing economy are witnessing an ever-changing landscape of new business models and technological innovations that they need to adapt to. One such business model and technology innovation is called equity crowdfunding, which refers to a way of raising small amounts of capital from a large number of investors to finance a business venture. Young businesses need funding to grow, and while early stage funding has typically been invested by venture capitalists or wealthy individuals, equity crowdfunding has the potential to make ordinary consumers, even ones who have never made an investment in their lives, into mini business angels investing their savings into startup companies. This access to new capital has the potential to bring tremendous change to financing of private early stage businesses and to grant access to previously unavailable investment opportunities to the masses. For this potential to be realized, consumers must first accept and start using the new technology platforms that facilitate equity crowdfunding investments. Due to the novelty of the crowdfunding phenomenon, factors affecting consumer acceptance of said platforms have yet to be thoroughly studied.\r\n\r\nThis study attempts to contribute to the growing pool of crowdfunding and technology acceptance literature by assembling and testing a model based on the theory of planned behaviour, which revolves around the constructs of attitude, subjective norm, and behavioural control. Of particular interest for this study, due to it being grounded in the inherently collaborative and social sharing economy, are the various types of social influence that affect decision making. Furthermore, as no sustainable stakeholder relations are born without trust, the research model was seasoned with an additional factor in the form of online trust. Therefore, the goals of this study are to find out what the main factors affecting consumers\u2019 intentions of using equity crowdfunding platforms are and how social influences and online trust fare in the ranking. The empirical study is conducted with an online survey (n=100).\r\n\r\nThe results of this study indicate that attitude is the strongest predictor of intention among the three main factors in the model. The social influence construct of subjective norm, on the other hand, is found to be a weak predictor of intention, which is consistent with the majority of research utilizing the theory of planned behaviour. Behavioural control, the third main construct, is found to have no effect on intentions. Furthermore, with indirect effects included, trust is found to be the overall strongest predictor of attitude. The results suggest that equity crowdfunding platform operators should focus on generating positive attitudes toward their platforms by communicating usefulness and ease of use, and especially by fostering trust among their stakeholders.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikko Savolainen (mialsavo) on 2016-08-16 06:36:43.960763. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-08-16T06:36:44Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201608163806.pdf: 918901 bytes, checksum: 728df3db6ee3a73ee12f7ccdbdd8b7c0 (MD5)\r\nlicense.html: 4827 bytes, checksum: 0c8b16614fccf0d71fafb46babbdbf78 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-08-16T06:36:44Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201608163806.pdf: 918901 bytes, checksum: 728df3db6ee3a73ee12f7ccdbdd8b7c0 (MD5)\r\nlicense.html: 4827 bytes, checksum: 0c8b16614fccf0d71fafb46babbdbf78 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (86 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "suunnitelmallisen k\u00e4ytt\u00e4ytymisen teoria", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tough crowd : consumer acceptance of equity crowdfunding platforms", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Consumer acceptance of equity crowdfunding platforms", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201608163806", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", 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