Innovation development to new business in incumbent firms a case study on the pharmaceutical companies in Finland
This thesis examines new business development in incumbent firms in market environment that is changing faster than ever before. The framework of this study, model to the new business development, is created at the literature re-view part of this study and it is tested for incumbent pharmaceutical c...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2016
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/50707 |