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[{"key": "dc.contributor.advisor", "value": "Palonen, Kari", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Ojakangas, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "S\u00f6derman, Mira", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-06-16T07:04:16Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-06-16T07:04:16Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1544987", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/50359", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -ty\u00f6ss\u00e4 tutkitaan Italian kolminkertaisen p\u00e4\u00e4ministerin, Silvio Berlusconin, jalkapallometaforiikkaa h\u00e4nen poliittisessa retoriikassaan vuosina 1993\u20131996. Tutkimusajanjakso k\u00e4sitt\u00e4\u00e4 Silvio Berlusconin nousun Italian politiikkaan aina kev\u00e4\u00e4seen 1996, kun Italiaan perustettiin keskustavasemmistohallitus. Aineistol\u00e4htein\u00e4 k\u00e4yt\u00e4n kahta Berlusconin poliittisia puheita sis\u00e4lt\u00e4v\u00e4\u00e4 teosta sek\u00e4 kolmea italialaissanomalehte\u00e4: Corriere della Seraa, La Repubblicaa ja La Stampaa. \r\nTy\u00f6n retorisen analyysin v\u00e4lineist\u00f6n muodostavat Aristoteleen, Cha\u00efm Perelmanin, Kenneth Burken sek\u00e4 Paul Ric\u0153urin metaforateoriat. Heid\u00e4n teoriansa toimivat my\u00f6s analyysin ty\u00f6kaluina. Ty\u00f6ss\u00e4 problematisoidaan my\u00f6s Berlusconin suhdetta politiikkaan \u201cpelin\u00e4\u201d sek\u00e4 jalkapalloretoriikan merkityst\u00e4 tutkimusajanjakson italialaiselle politiikalle sek\u00e4 sen k\u00e4ytt\u00f6kelpoisuutta parlamentaaris-demokraattiselle politiikalle yleens\u00e4. Analyysi\u00e4 sidotaan Italian poliittiseen ja historialliseen kontekstiin Berlusconin k\u00e4ytt\u00e4mien metaforien poliittisen merkityksen esiintuomiseksi. Lis\u00e4ksi ty\u00f6ss\u00e4 paneudutaan jalkapallon ja politiikan v\u00e4lisiin kytk\u00f6ksiin Italiassa analyysin syvent\u00e4miseksi.\r\nTutkielmasta k\u00e4y ilmi, ett\u00e4 jalkapallo oli t\u00e4rke\u00e4 osa Berlusconin retoriikkaa ja poliittista imagoa. Jalkapallometaforat sopivat kuitenkin paremmin osaksi Berlusconin kampanjaretoriikkaa, kuin osaksi h\u00e4nen retoriikkaansa Italian p\u00e4\u00e4ministerin\u00e4. Berlusconin k\u00e4ytt\u00e4mill\u00e4 jalkapallometaforilla oli monenlaisia teht\u00e4vi\u00e4 h\u00e4nen retoriikassaan ja ne nojasivat lopulta melko yksinkertaiseen jalkapallotematiikkaan, joskin niit\u00e4 k\u00e4ytettiin my\u00f6s melko luovalla tavalla. Lis\u00e4ksi tutkielman p\u00e4\u00e4telmist\u00e4 selvi\u00e4\u00e4, ett\u00e4 tilanteessa, jossa vanhat valtapuolueet olivat luhistuneet, jalkapallometaforat osoittivat Berlusconilta hyv\u00e4\u00e4 poliittista pelisilm\u00e4\u00e4: ne yht\u00e4\u00e4lt\u00e4 ilmensiv\u00e4t politiikassa tarvittavaa pelim\u00e4ist\u00e4 mielikuvitusta ja toisaalta auttoivat Berlusconia pehment\u00e4m\u00e4\u00e4n tuloskeskeisen yritysjohtajan imagoansa. Berlusconin poliitikkotyyppi\u00e4 luonnehti tutkimusajanjaksolla pelin ja tuloksellisuuden v\u00e4linen j\u00e4nnite.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mira S\u00f6derman (mikrsode) on 2016-06-16 07:04:16.247338. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-06-16T07:04:16Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606163114.pdf: 671713 bytes, checksum: 34b449660fa224b31634c40daf6b8992 (MD5)\r\nlicense.html: 4858 bytes, checksum: bad461d2e1499ff2ece6dd3bd5624d89 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-06-16T07:04:16Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201606163114.pdf: 671713 bytes, checksum: 34b449660fa224b31634c40daf6b8992 (MD5)\r\nlicense.html: 4858 bytes, checksum: bad461d2e1499ff2ece6dd3bd5624d89 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (92 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Berlusconi, Silvio", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Forza Italia", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Lasciate lavorare il centravanti\" : jalkapallometaforat Silvio Berlusconin retoriikassa 1993-1996", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Jalkapallometaforat Silvio Berlusconin retoriikassa 1993-1996", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201606163114", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": 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