Branding a family business
This master’s thesis main object was to understand better the very little researched topic: branding a family business. The main aim was to seek the values used behind family business that are the family values used in the brand and how the branding has been implemented in a family company. A qua...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/49789 |