Identity formation of the modern lifestyle entrepreneur

Purpose- The purpose of this thesis is to explore the identity of lifestyle entrepreneurs in the Millennial demographic. Prior research is extensive on the construction of identity as well as lifestyle entrepreneurship as a discipline. However, there are gaps in research for the latest generation of...

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Main Author: Popp, Stephanie
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2016
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/49713
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author Popp, Stephanie
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Popp, Stephanie Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Popp, Stephanie Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_sort Popp, Stephanie
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description Purpose- The purpose of this thesis is to explore the identity of lifestyle entrepreneurs in the Millennial demographic. Prior research is extensive on the construction of identity as well as lifestyle entrepreneurship as a discipline. However, there are gaps in research for the latest generation of entrepreneurs. Their approach to business, lifestyle, and work-life balance differs greatly from their predecessors. Aim- This thesis aims to capture the unique essence and identifying factors of lifestyle entrepreneurs who are in their mid-twenties to mid-thirties. The goal of the researcher is to contribute to the understanding and acceptance of the new age of business owners through accounts in their own words. Approach- The study is comprised of semi-structured interviews with 12 lifestyle entrepreneurs in the Millennial age range. The researcher conducted Interpretative Phenomenological Analysis to interpret the informant ́s understanding of meaning and impact of their work. Research Question- The focal research question is: What composes the identity of a lifestyle entrepreneur? Findings- The researcher concluded that in the modern business climate the two main factors are 1) Identity is more strongly formed in the space of what the entrepreneur does not want to do or become, rather than in dreams of what they want. 2) Modern lifestyle entrepreneurs are integrating technology into their identity. The level of technology usage of the informant offers insight into how they identify as an entrepreneur.
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spellingShingle Popp, Stephanie Identity formation of the modern lifestyle entrepreneur lifestyle entrepreneur identity formation passion technology Millennial Yrittäjyys Entrepreneurship 20422 yrittäjyys y-sukupolvi identiteetti
title Identity formation of the modern lifestyle entrepreneur
title_full Identity formation of the modern lifestyle entrepreneur
title_fullStr Identity formation of the modern lifestyle entrepreneur Identity formation of the modern lifestyle entrepreneur
title_full_unstemmed Identity formation of the modern lifestyle entrepreneur Identity formation of the modern lifestyle entrepreneur
title_short Identity formation of the modern lifestyle entrepreneur
title_sort identity formation of the modern lifestyle entrepreneur
title_txtP Identity formation of the modern lifestyle entrepreneur
topic lifestyle entrepreneur identity formation passion technology Millennial Yrittäjyys Entrepreneurship 20422 yrittäjyys y-sukupolvi identiteetti
topic_facet 20422 Entrepreneurship Millennial Yrittäjyys identiteetti identity formation lifestyle entrepreneur passion technology y-sukupolvi yrittäjyys
url https://jyx.jyu.fi/handle/123456789/49713 http://www.urn.fi/URN:NBN:fi:jyu-201605102481
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