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[{"key": "dc.contributor.advisor", "value": "Moilanen, Panu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nurmio, Oula", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-04-20T13:04:07Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-04-20T13:04:07Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49384", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielma k\u00e4sittelee virtuaalihy\u00f6dykkeiden myynti\u00e4 ja siihen vaikuttamista pelisuunnittelun avulla. Tutkimuksen tarkoituksena on selvitt\u00e4\u00e4 virtuaalihy\u00f6dykkeiden ostok\u00e4ytt\u00e4ytymist\u00e4 ja l\u00f6yt\u00e4\u00e4 keinoja, joilla pelisuunnittelu voi tukea virtuaalihy\u00f6dykkeiden myynti\u00e4 ansaintamallina. Tutkimus toteutetaan kirjallisuuskatsauksena k\u00e4ytt\u00e4en virtuaalihy\u00f6dykkeiden ostok\u00e4ytt\u00e4ytymist\u00e4 ja myynti\u00e4 sek\u00e4 pelisuunnittelua k\u00e4sittelevi\u00e4 tutkimuksia. Virtuaalihy\u00f6dykkeiden ostok\u00e4ytt\u00e4ytymist\u00e4 kuvataan pelaajien asenteiden, ostomotiivien ja virtuaalihy\u00f6dykkeiden ominaisuuksien kautta. Pelisuunnittelun keinoja vaikuttaa virtuaalihy\u00f6dykkeiden myyntiin kuvataan niiden kysynt\u00e4\u00e4n vaikuttamisen, asiakkuussuhteiden muodostamisen ja pelin tasapainon sek\u00e4 peliss\u00e4 etenemisen n\u00e4k\u00f6kulmasta.\nTutkielman keskeisen\u00e4 tuloksena todetaan kuluttajien asenteilla virtuaalihy\u00f6dykkeiden myynti\u00e4 kohtaan olevan huomattava vaikutus ostok\u00e4ytt\u00e4ytymiseen. Ostop\u00e4\u00e4t\u00f6s voi olla negatiivisesta asenteesta johtuen kielteinen, vaikka suhtautuminen itse peli\u00e4 kohtaan voi olla positiivinen. T\u00e4m\u00e4 voi osoittautua haasteeksi pelisuunnittelulle, sill\u00e4 asenteet virtuaalihy\u00f6dykkeiden myynti\u00e4 kohtaan ovat usein negatiivisia. Toisena keskeisen\u00e4 tuloksena ovat pelisuunnittelun keinot vaikuttaa virtuaalihy\u00f6dykkeiden myyntiin. Pelin mekaniikan suunnittelulla voidaan vaikuttaa virtuaalihy\u00f6dykkeiden kysynt\u00e4\u00e4n ja asiakkuussuhteisiin. Lis\u00e4ksi virtuaalihy\u00f6dykkeiden vaikutus pelin tasapainoon osoittautuu merkitt\u00e4v\u00e4ksi tekij\u00e4ksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In this study I investigate the relationship between the selling of virtual goods and game design. The aim of the study is to research purchase behavior for virtual goods and to find means by which game design can support the selling of virtual goods as a means to generate revenue. The study is conducted as a literature review, using studies relating to the selling of and purchase behavior for virtual goods as well as game design. Purchase behavior for virtual goods is described through player attitudes towards the selling of virtual goods, purchase motives and the attributes that give value to virtual goods. The means to support virtual goods sales with game design are described through game design as marketing, game mechanics as a means to build customer relationships and the design of game balance and progression.\nOne of the key results is that consumer attitudes towards the selling of virtual goods plays an important role in purchase behavior. The consumer may choose not to buy the virtual good, even though his attitude towards the game itself may be positive. This may pose a problem for game design, since attitudes towards the selling of virtual goods are often negative. Another key result is the means by which game design can affect the selling of virtual goods. The design of the game mechanics can improve the demand for virtual goods and assist in building customer relationships. Additionally the effect that virtual goods have in the game balance turns out to be important.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Oula Nurmio (oupenurm) on 2016-04-20 13:04:07.428874. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-04-20T13:04:07Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201604202273.pdf: 370222 bytes, checksum: 9d52fb0503600f94d6a30993fd8479e2 (MD5)\nlicense.html: 4807 bytes, checksum: 81ea3acdbb71098a1ded1968378f4b1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-04-20T13:04:07Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201604202273.pdf: 370222 bytes, checksum: 9d52fb0503600f94d6a30993fd8479e2 (MD5)\nlicense.html: 4807 bytes, checksum: 81ea3acdbb71098a1ded1968378f4b1c (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaalihy\u00f6dykkeet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "free-to-play", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mikrotransaktiot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pelisuunnittelu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Virtuaalihy\u00f6dykkeiden myynnin huomioon ottaminen pelisuunnittelussa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201604202273", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-04-20T13:04:08Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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