Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

Customer brand engagement affection to brand usage intent and moderating effect of brand experience

Näytä muut versiot (1)

Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the growing attention of customer brand engagement and consequently Marketing Scienc...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Hintikka, Anni
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2015
Aiheet:
Customer engagement
Customer brand engagement
Brand experience
Brand usage intent
Brand
Markkinointi
Marketing
20423
brändit
asiakkaat
kuluttajat
sitoutuminen
Linkit: https://jyx.jyu.fi/handle/123456789/48983

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