Customer brand engagement affection to brand usage intent and moderating effect of brand experience
Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the growing attention of customer brand engagement and consequently Marketing Scienc...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/48983 |