| _version_ |
1809902286428700672
|
| annif_keywords_txtF_mv |
brands
customers
committing oneself
consumers
customer experience
|
| annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p3294
http://www.yso.fi/onto/yso/p13419
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p24882
|
| author |
Hintikka, Anni
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
|
| author_facet |
Hintikka, Anni
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Hintikka, Anni
|
| author_sort |
Hintikka, Anni
|
| building |
Jyväskylän yliopisto
JYX-julkaisuarkisto
|
| datasource_str_mv |
jyx
|
| department_txtF |
Taloustieteet
|
| faculty_txtF |
Kauppakorkeakoulu
|
| first_indexed |
2023-03-22T09:58:19Z
|
| format |
Pro gradu
|
| format_ext_str_mv |
Opinnäyte
Pro gradu
|
| free_online_boolean |
1
|
| fullrecord |
<?xml version="1.0"?>
<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Customer brand engagement : affection to brand usage intent and moderating effect of brand experience</title><creator>Hintikka, Anni</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">Customer engagement</subject><subject type="other">Customer brand engagement</subject><subject type="other">Brand experience</subject><subject type="other">Brand usage intent</subject><subject type="other">Brand</subject><subject type="yso">brändit</subject><subject type="yso">asiakkaat</subject><subject type="yso">kuluttajat</subject><subject type="yso">sitoutuminen</subject><available>2016-03-01T18:18:16Z</available><issued>2015</issued><type lang="fi">Pro gradu</type><type lang="en">Master's thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1523477</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/48983</identifier><identifier type="urn">URN:NBN:fi:jyu-201603011734</identifier><language type="iso">eng</language><rights lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201603011734</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/48983/1/URN%3aNBN%3afi%3ajyu-201603011734.pdf" name="URN:NBN:fi:jyu-201603011734.pdf" type="application/pdf" length="1249557" sequence="1"/><recordID>123456789_48983</recordID></qualifieddc>
|
| id |
jyx.123456789_48983
|
| language |
eng
|
| last_indexed |
2024-09-03T10:50:44Z
|
| main_date |
2015-01-01T00:00:00Z
|
| main_date_str |
2015
|
| online_boolean |
1
|
| online_urls_str_mv |
{"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/48983\/1\/URN%3aNBN%3afi%3ajyu-201603011734.pdf","text":"URN:NBN:fi:jyu-201603011734.pdf","source":"jyx","mediaType":"application\/pdf"}
|
| oppiainekoodi_txtF |
20423
|
| publication_first_indexed |
2015-03-22T09:58:19Z
|
| publishDate |
2015
|
| record_format |
qdc
|
| source_str_mv |
jyx
|
| spellingShingle |
Hintikka, Anni
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Customer engagement
Customer brand engagement
Brand experience
Brand usage intent
Brand
brändit
asiakkaat
kuluttajat
sitoutuminen
|
| subject_txtF |
Markkinointi
|
| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_48983&index=0&size=large
|
| title |
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
|
| title_full |
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
|
| title_fullStr |
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
|
| title_full_unstemmed |
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
|
| title_short |
Customer brand engagement
|
| title_sort |
customer brand engagement affection to brand usage intent and moderating effect of brand experience
|
| title_sub |
affection to brand usage intent and moderating effect of brand experience
|
| title_txtP |
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
|
| topic |
Customer engagement
Customer brand engagement
Brand experience
Brand usage intent
Brand
brändit
asiakkaat
kuluttajat
sitoutuminen
|
| topic_facet |
Brand
Brand experience
Brand usage intent
Customer brand engagement
Customer engagement
asiakkaat
brändit
kuluttajat
sitoutuminen
|
| url |
https://jyx.jyu.fi/handle/123456789/48983
http://www.urn.fi/URN:NBN:fi:jyu-201603011734
|
| work_keys_str_mv |
AT hintikkaanni customerbrandengagementaffectiontobrandusageintentandmoderatingeffectofbrandexperie
|