| Summary: | Musically induced ASMR is an Autonomous Sensory Meridian Response triggered by music.
The term ASMR is best known on the internet by communities who report experiencing this
phenomenon. It is most simply understood as an experience like musical chills, however can
be triggered by nearly any form of stimuli. The current study employed grounded theory, a
meticulous and established qualitative research method for developing theory that serves to
explain salient characteristics of a particular phenomenon; to theorize the nature and
significance of musically induced ASMR and ASMR in general. Based on the data collected,
the study confirmed the existence of musically induced ASMR and demonstrates this
concept’s analogous psychological, physiological, and emotional characteristics with musical
chills through comparison with prior research. The study established the term musically
induced ASMR to describe a phenomenon, for which previous studies have struggled to
assign competent descriptive terminology such as, chills, thrills or frisson. As a core
characteristic of the phenomenon, it was found that ASMR stimulates a sense of selfawareness,
which initiates other psychological, physical and emotional responses.
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