Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals

Bibliographic Details
Main Author:	Penttinen, Jukka
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2015
Subjects:	Internationalization strategies export marketing born global ecommerce virtuality trap export partnerships verkkokauppa markkinointi kansainvälistyminen vienti
Online Access:	https://jyx.jyu.fi/handle/123456789/47340

Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals by Penttinen, Jukka, kirjoittaja

Published 2015

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis