Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of internationalization to form an...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/47340 |