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author Penttinen, Jukka
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423
author_facet Penttinen, Jukka Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing 20423 Penttinen, Jukka
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spellingShingle Penttinen, Jukka Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals Internationalization strategies export marketing born global ecommerce virtuality trap export partnerships verkkokauppa markkinointi kansainvälistyminen vienti
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_47340&index=0&size=large
title Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
title_full Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
title_fullStr Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
title_full_unstemmed Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
title_short Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
title_sort ecommerce drivers and marketing partnerships in successful export marketing of finnish born globals
title_txtP Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals
topic Internationalization strategies export marketing born global ecommerce virtuality trap export partnerships verkkokauppa markkinointi kansainvälistyminen vienti
topic_facet Internationalization strategies born global ecommerce export marketing export partnerships kansainvälistyminen markkinointi verkkokauppa vienti virtuality trap
url https://jyx.jyu.fi/handle/123456789/47340 http://www.urn.fi/URN:NBN:fi:jyu-201510203430
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