What kind of values could be recognised in green messages, with special emphasis on children

A lot of attention has been put on analysing why people behave in a certain way in many different aspects of life. Sustainability and environmental protection has started as early as in the 60s, but it was not until the early 90s that corporations showed serious attempts to turn towards greener busi...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Strasser, Verena
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2015
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/46485