Myth about altruistic organic consumption : values influence in perceiving organic meat consumer

Myth about altruistic organic consumption values influence in perceiving organic meat consumer

Show other versions (1)

The aim of this study was twofold: Firstly, to find out whether organic meat consumers are perceived pro-social as defined by Griskevicius et al (2010) with attributes: Caring, Altruistic and Nice. The second theme was to find out what values of the perceiver influence that judgement; a glimpse t...

Full description

Bibliographic Details
Main Author: Kortelainen, Sirpa
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Pro-environmental consumer
Sustainable consumption
Organic food
signalling
perception
values
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
arvot
kestävä kulutus
luomuruoka
kuluttajat
Online Access: https://jyx.jyu.fi/handle/123456789/46411

Similar Items