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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura.", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hyv\u00e4rinen, Miia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-06-18T05:36:11Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-06-18T05:36:11Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1476236", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46364", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ty\u00f6n tarkoituksena on esitell\u00e4 sek\u00e4 muodoiltaan ett\u00e4 k\u00e4ytt\u00f6tavoiltaan erilaisia organisaatiotarinoita ja niiden rakentumista. Tavoitteena on antaa k\u00e4yt\u00e4nn\u00f6n vinkkej\u00e4 ja apua organisaatiotarinan konkreettiseen rakentamiseen ja hy\u00f6dynt\u00e4miseen, erityisesti viestinn\u00e4n ammattilaisille mutta my\u00f6s muille yhteis\u00f6viestinn\u00e4st\u00e4 ja organisaatiotarinoista kiinnostuneille. \r\n\r\nTy\u00f6 on muodoltaan monimuotogradu, tarkemmin kuvailtuna portfoliogradu. Keski\u00f6ss\u00e4 ovat kolmelle eri organisaatioille tekem\u00e4t tarinaprojektit, niiden my\u00f6t\u00e4 syntyneet tarinat sek\u00e4 tarinoiden tekoprosessien kuvaukset. Teoreettisen viitekehyksen muodostavat tarinat, erityisesti organisaatiotarinat, osana organisaatioiden kokonaisvaltaista viestint\u00e4\u00e4. \r\n\r\nTarinoiden tekoprosessit on kuvattu hyvin yksityiskohtaisesti. Lis\u00e4ksi ty\u00f6ss\u00e4 esitell\u00e4\u00e4n kustakin tarinasta ja sen tekoprosessista saatu palaute kyseiselt\u00e4 organisaatiolta, jota peilataan my\u00f6s tutkijan omaan arvioon tarinoiden onnistumisesta. Tarinoiden j\u00e4lkeisess\u00e4 yhteenvedossa kerrotaan johtop\u00e4\u00e4t\u00f6ksin\u00e4 my\u00f6s tarinaprojektin etenemisprosessin vaiheet sek\u00e4 tarinankertojan t\u00e4rkeimm\u00e4t ominaisuudet.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hyv\u00e4rinen (milamani) on 2015-06-18 05:36:10.994827. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-06-18T05:36:11Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201506182374.pdf: 1056667 bytes, checksum: c3032d1429fd0f84eea5d612635b6568 (MD5)\r\nlicense.html: 4851 bytes, checksum: 6c380d656715cf614b01420cbf1f2d05 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-06-18T05:36:11Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201506182374.pdf: 1056667 bytes, checksum: c3032d1429fd0f84eea5d612635b6568 (MD5)\r\nlicense.html: 4851 bytes, checksum: 6c380d656715cf614b01420cbf1f2d05 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (71 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatiotarina", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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