Valittamatta jättäminen mobiilisovelluskontekstissa

The subject of this thesis is non-complaining behavior in mobile application context. The main focus is on the reasons which make consumers not to complain when they face unsatisfying experiences with mobile applications. The study deepens the knowledge of the phenomenon through literacy review and...

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Main Author: Hilliaho, Lauri
Other Authors: Faculty of Information Technology, Informaatioteknologian tiedekunta, Tietojenkäsittelytieteiden laitos, Department of Computer Science and Information Systems, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:fin
Published: 2015
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/46284
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author Hilliaho, Lauri
author2 Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto
author_facet Hilliaho, Lauri Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto Hilliaho, Lauri Faculty of Information Technology Informaatioteknologian tiedekunta Tietojenkäsittelytieteiden laitos Department of Computer Science and Information Systems University of Jyväskylä Jyväskylän yliopisto
author_sort Hilliaho, Lauri
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description The subject of this thesis is non-complaining behavior in mobile application context. The main focus is on the reasons which make consumers not to complain when they face unsatisfying experiences with mobile applications. The study deepens the knowledge of the phenomenon through literacy review and theme interviews. In mobile application context the main reasons for uncomplaining were common negative attitudes towards mobile application business and the ease of acquiring substitutes. It also became known, according to the results, that the most efficient ways for businesses to get more complaints are through communicating the will of taking the complaints seriously and through giving promises of response for customers.
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spellingShingle Hilliaho, Lauri Valittamatta jättäminen mobiilisovelluskontekstissa Information Systems Science Tietojärjestelmätiede 601 mobiilisovellukset reklamaatio
title Valittamatta jättäminen mobiilisovelluskontekstissa
title_full Valittamatta jättäminen mobiilisovelluskontekstissa
title_fullStr Valittamatta jättäminen mobiilisovelluskontekstissa Valittamatta jättäminen mobiilisovelluskontekstissa
title_full_unstemmed Valittamatta jättäminen mobiilisovelluskontekstissa Valittamatta jättäminen mobiilisovelluskontekstissa
title_short Valittamatta jättäminen mobiilisovelluskontekstissa
title_sort valittamatta jättäminen mobiilisovelluskontekstissa
title_txtP Valittamatta jättäminen mobiilisovelluskontekstissa
topic Information Systems Science Tietojärjestelmätiede 601 mobiilisovellukset reklamaatio
topic_facet 601 Information Systems Science Tietojärjestelmätiede mobiilisovellukset reklamaatio
url https://jyx.jyu.fi/handle/123456789/46284 http://www.urn.fi/URN:NBN:fi:jyu-201506112284
work_keys_str_mv AT hilliaholauri valittamattajättäminenmobiilisovelluskontekstissa