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[{"key": "dc.contributor.author", "value": "Salim\u00e4ki, Laura", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-08T07:12:55Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-08T07:12:55Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1473407", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45812", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ty\u00f6ss\u00e4ni tutkin taustamusiikkia erityisesti kahviloissa. Tarkoituksena oli l\u00f6yt\u00e4\u00e4 niit\u00e4\r\nperiaatteita, jotka m\u00e4\u00e4rittelev\u00e4t kahviloiden taustamusiikin valintaa ja k\u00e4ytt\u00f6tapoja.\r\nTaustamusiikilla on todettu olevan vaikutuksia kuluttajiin ja teoriaosuudessa tarkastelin n\u00e4it\u00e4\r\ntutkimuksia. N\u00e4m\u00e4 tutkimustulokset pohjatietona selvit\u00e4n, mitk\u00e4 tekij\u00e4t vaikuttavat kaupallisten\r\ntoimijoiden omiin taustamusiikkivalintoihin.\r\nTutkimus pohjautuu viiteen teemahaastatteluun, joissa haastatellaan viiden eri kahvilan\r\nmusiikista vastaavaa ty\u00f6ntekij\u00e4\u00e4. Haastatteluissa k\u00e4yd\u00e4\u00e4n l\u00e4pi koko taustamusiikkiin liittyv\u00e4\r\ntapahtumaketju, alkaen musiikin soittotapahtumasta ja kappalevalinnoista p\u00e4\u00e4tyen valittujen\r\nk\u00e4yt\u00e4nt\u00f6jen perusteluun. Tutkimus ei ota kantaa valitun musiikin toimivuuteen vaan keskittyy\r\nl\u00f6yt\u00e4m\u00e4n syyt ja uskomukset musiikin k\u00e4yt\u00f6n takaa.\r\nTulokset k\u00e4yd\u00e4\u00e4n l\u00e4pi teemoitteluanalyysin avulla. Taustamusiikin valintaan l\u00f6ydettiin kuusi eri\r\nteemaa: asiakkaat, henkil\u00f6kohtaiset tekij\u00e4t, musiikintarjoaja, taustatutkimus, kilpailu ja kahvilan\r\nprofiili. Musiikin soittoon vaikuttaviksi teemoiksi nousivat asiakastoiveet, laitteisto ja\r\nvallitsevat tilannetekij\u00e4t. Taustamusiikkitutkimusten tarjoamilla teorioilla on hyvin v\u00e4h\u00e4n\r\nyhteyksi\u00e4 k\u00e4yt\u00e4nt\u00f6\u00f6n kaupallisella tasolla, suurin vaikutus on oman asiakaskunnan tuntemisella\r\nja oman kahvilaymp\u00e4rist\u00f6n sek\u00e4 sen tyylin tiedostamisella.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Laura Salim\u00e4ki (laurav) on 2015-05-08 07:12:55.225419. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-05-08T07:12:55Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505081764.pdf: 247607 bytes, checksum: 9f1219cb407ef4cde8ff415e047d15cc (MD5)\r\nlicense.html: 4834 bytes, checksum: e828d803fdd15c3bd757195d2ba2460b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-08T07:12:55Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505081764.pdf: 247607 bytes, checksum: 9f1219cb407ef4cde8ff415e047d15cc (MD5)\r\nlicense.html: 4834 bytes, checksum: e828d803fdd15c3bd757195d2ba2460b (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (59 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Taustamusiikki kahviloissa : taustamusiikin soittotavat ja musiikkivalinnat", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Taustamusiikin soittotavat ja musiikkivalinnat", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201505081764", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Musiikin laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Music", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musiikkitiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Musicology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-05-08T07:12:56Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3051", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "taustamusiikki", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "musiikki", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kahvilat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ilmapiiri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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