Customers' willingness to share personal information with firms and its relationship with customer loyalty
Information on customers plays an important role in customer relationship management. With customer data companies can identify customers, understand their needs and hence, personalize products and services. New technological advancements have enabled companies to collect data more efficiently an...
| Main Author: | |
|---|---|
| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/45571 |