Perceptions of convenience, risk and enjoyment in online shopping
As online shopping is getting more common all the time and competition over customers increases, companies should draw attention to the customer perception of online shopping. Therefore, the present study aims to describe and understand the customer online shopping perception in every stage of th...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/45570 |