The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store

The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting case: do-it-yourself store

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Bibliographic Details
Main Author: Skottman, Timo
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Store atmospherics
in-store marketing
store layout
path data
customer move-ment
customer behavior
impulse buying
hardware store
retail
rautakaupat
markkinointi
ostaminen
ostokäyttäytyminen
ilmapiiri
vähittäiskauppa
Online Access: https://jyx.jyu.fi/handle/123456789/45249
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