The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store

The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting case: do-it-yourself store

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Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly m...

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Bibliographic Details
Main Author: Skottman, Timo
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Store atmospherics
in-store marketing
store layout
path data
customer move-ment
customer behavior
impulse buying
hardware store
retail
Markkinointi
Marketing
20423
rautakaupat
markkinointi
ostaminen
ostokäyttäytyminen
ilmapiiri
vähittäiskauppa
Online Access: https://jyx.jyu.fi/handle/123456789/45249

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