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[{"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki.", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Munnukka, Juha.", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Skottman, Timo", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-02-05T15:49:25Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-02-05T15:49:25Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1465884", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45249", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Comprehensive apprehension of retail establishment\u2019s atmosphere\u2019s effects on its cus-tomers\u2019 overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on understanding the shopping environments of mostly malls, grocery stores, furniture stores and clothing stores. A window was left open for construing a wholly different shopping environment; DIY (do-it-yourself)/ hardware/ home improvement store.\r\nShopping environment studies rely largely on environmental psychology theories in their attempts of deciphering the effects of environment on individuals. This study is fundamentally similar in nature, by exploiting an application of stimulus-organism-response paradigm to retail context. Understanding how the stimuli (components of sur-rounding environment) affect the organisms (customers) and ultimately their responses (customers\u2019 purchase behavior) are at the core of this study. This study attempts to iden-tify the current stimuli\u2019s effects and to find possible nodes for development. Moreover, this study sheds light upon typical DIY-store customers\u2019; shopping motives and goals, store atmospherics\u2019 (i.e. layout design, human variables, general interior) effects on cus-tomers\u2019 shopping paths, impulse buying, satisfaction and general perceptions of the store. To compile the vast stream of studies around the topic, a framework of re-applied S-O-R model is presented and thus tested in a Kodin Terra DIY store. Semi-structured customer interviews and direct observation of shopper movement were applied to explicate these phenomena.\r\nThe results reveal the similarities and contrasts with the existing literature, yet en-countering the same problems as many of the previous studies do, i.e. the issue of gen-eralizability of the results. However, the results bring about practical solutions for en-hancing the shopping experience in Finnish hardware retailing sector, and in the select-ed case company especially.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Timo Skottman (timiskot) on 2015-02-05 15:49:24.616237. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-02-05T15:49:25Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201502051259.pdf: 2444627 bytes, checksum: 244af20e9ca0a989d318b832af90f655 (MD5)\r\nlicense.html: 4889 bytes, checksum: 9847ce58235e2bbda35aa6561daf70b7 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-02-05T15:49:25Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201502051259.pdf: 2444627 bytes, checksum: 244af20e9ca0a989d318b832af90f655 (MD5)\r\nlicense.html: 4889 bytes, checksum: 9847ce58235e2bbda35aa6561daf70b7 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (86 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Store atmospherics", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "in-store marketing", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "store layout", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "path data", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "customer move-ment", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "customer behavior", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "impulse buying", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hardware store", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "retail", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201502051259", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": 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