The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting case: do-it-yourself store

Bibliographic Details
Main Author:	Skottman, Timo
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2015
Subjects:	Store atmospherics in-store marketing store layout path data customer move-ment customer behavior impulse buying hardware store retail rautakaupat markkinointi ostaminen ostokäyttäytyminen ilmapiiri vähittäiskauppa
Online Access:	https://jyx.jyu.fi/handle/123456789/45249

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