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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kontturi, Tiina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-01-13T08:37:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-01-13T08:37:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1465256", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45071", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tarkoituksena oli selvitt\u00e4\u00e4 er\u00e4- ja retkeilytuotteiden osalta mihin\nostop\u00e4\u00e4t\u00f6sprosessin vaiheisiin blogissa julkaistuilla tuotearvioilla on vaikutusta.\nSen lis\u00e4ksi haluttiin selvitt\u00e4\u00e4 millaisena blogin lukijat n\u00e4kev\u00e4t luotettavan tuotearvion,\nja onko blogin lukijoille t\u00e4rke\u00e4\u00e4 tiet\u00e4\u00e4 arvostellun tuotteen alkuper\u00e4.\nTutkimuksen motivaationa oli selvitt\u00e4\u00e4 millainen blogi on markkinoijan tai\ntuotteen valmistajan kannalta hyv\u00e4 vertaisarvion l\u00e4hde. Lis\u00e4ksi tutkimus antaa\nk\u00e4sityksen bloggaajille luotettavasta tuotearvostelusta.\nTutkimus koostuu kirjallisuuskatsauksesta sek\u00e4 laadullisesta empiirisest\u00e4\nosuudesta. Kirjallisuuskatsauksessa k\u00e4sitell\u00e4\u00e4n blogeja ja blogien tyypittely\u00e4,\nsek\u00e4 kuluttajan ostop\u00e4\u00e4t\u00f6sprosessia. Empiirinen osuus toteutettiin teemahaastatteluina\nTerveiset ravintoketjun huipulta-blogin lukijoille.\nTutkimuksessa tuli ilmi, ett\u00e4 blogiin julkaistuilla tuotearvioilla on vaikutusta\nkaikkiin kuluttajan ostop\u00e4\u00e4t\u00f6sprosessin vaiheisiin. Eniten blogissa julkaistuilla\ntuotearvioilla oli vaikutusta kuluttajan ostop\u00e4\u00e4t\u00f6sprosessin kolmanteen,\nvaihtoehtojen vertailun, vaiheeseen. Eniten blogissa julkaistuja tuotearvioita\nluettiin hinnakkaampien tuotteiden ostop\u00e4\u00e4t\u00f6sprosessiin liittyen. Merkitt\u00e4v\u00e4\u00e4\noli, ett\u00e4 tuotteen korkeamman hinnan lis\u00e4ksi tuotearvioita blogeista luettiin\nmy\u00f6s ajan ja vaivan s\u00e4\u00e4st\u00e4miseksi.\nBlogissa julkaistusta tuotearviosta luotettavan teki bloggaajan puolueettomuus.\nBloggaajan oli nostettava arvioinnissa hyvien tuoteominaisuuksien\nlis\u00e4ksi esille my\u00f6s tuotteen negatiiviset ominaisuudet. Lis\u00e4ksi blogissa julkaistun\ntuotearvion luotettavuuteen vaikutti bloggaajan tuttuus ja k\u00e4sitys, joka h\u00e4nest\u00e4\non lukijalle muodostunut tekstien kautta. Bloggaajan asiantuntevuus ja\nharrastuneisuus n\u00e4htiin t\u00e4rkeimpin\u00e4 asioina luottamuksen syntymiselle.\nArvioidun tuotteen alkuper\u00e4n ilmoittamisen t\u00e4rkeys jakoi mielipiteet l\u00e4hes\ntasan. Arvostellun tuotteen alkuper\u00e4n ilmoittaminen n\u00e4htiin t\u00e4rke\u00e4n\u00e4, jotta\ntuotearvosteluun osattaisiin suhtautua kriittisemmin. Tuotearvion luotettavuus\nlaski, kun tuote oli saatu lahjaksi tai lainaan maahantuojalta tai valmistajalta.\nTuotearvion luotettavuutta lis\u00e4si lahjaksi saadusta tuotteesta puolueettomasti\nkirjoitettu tuotearvio. Tuotteen alkuper\u00e4n ilmoittamista ei pidetty t\u00e4rke\u00e4n\u00e4, kun\nlukijalla oli syntynyt luottamus bloggaajaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this thesis was to determine the effects on a product review in a\nblog in a hunting and outdoor context on a purchase decision process. In addition\nthe goal was to determine how the blog readers evaluate trustworthy\nproduct reviews and if it is important to know the origin of the product. The\nmotivation of the study was to find out what kind of a blog was a good source\nof peer to peer review from the marketer\u2019s or the manufacturer\u2019s point of view.\nThe thesis consists of a literature review and a qualitative empiric study. In the\nliterature review the blogs and blog types as well as the consumer purchase\ndecision process are evaluated. The empiric part was implemented as a theme\ninterview for the readers of the blog by Terveiset ravintoketjun huipulta.\nThe study concluded that the product reviews in the blog had an influence\nover all phases of the consumer\u2019s purchase decision process. The published\nproduct review in the blog had the biggest influence on the consumer\u2019s third\nphase of the purchase decision process which is comparison of the alternative\nproducts. In the blog most of the product reviews were read from the higher\nprice range. It is significant that the product reviews were read not only because\nof the higher product prices but also for saving time and hassle.\nThe objectivity of the blogger made the product reviews reliable. The\nblogger should evaluate not just good product qualities but also point out negative\nqualities. The reliability of the product review was also influenced by the\nbloggers familiarity and the image he or she had given the reader through the\nblog. The expertise and hobbyism of the blogger were considered as the most\nimportant things to create trust.\nThe importance of informing the origin of the reviewed product in the\nblog split the opinions among respondents. Half of the respondents wanted to\nknow the origin of the product in order to read the product review critically.\nThe reliability decreased if the product was either a gift or a loan from a manufacturer\nor a distributor. Objectively written reviews about gift products were\nfound to improve the reliability of the review. The rest of the respondents did\nnot see the origin of the product important because they trusted the blogger.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tiina Kontturi (tisukont) on 2015-01-13 08:37:12.615041. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-01-13T08:37:13Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201501131091.pdf: 790389 bytes, checksum: fc8685b6b3cde44b74acd5f43b89e452 (MD5)\nlicense.html: 4870 bytes, checksum: ccdbdfb5d176a7ac9e62db88e7bea9f8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-01-13T08:37:13Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201501131091.pdf: 790389 bytes, checksum: fc8685b6b3cde44b74acd5f43b89e452 (MD5)\nlicense.html: 4870 bytes, checksum: ccdbdfb5d176a7ac9e62db88e7bea9f8 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (75 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "blogi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tuotearvio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "er\u00e4tuote", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "retkeilytuote", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Blogissa julkaistujen tuotearvioiden vaikutukset kuluttajan er\u00e4- ja retkeilytuotteiden ostop\u00e4\u00e4t\u00f6sprosessissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201501131091", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvalitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-01-13T08:37:13Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": null, "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": null, "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "blogit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostop\u00e4\u00e4t\u00f6kset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tuotteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arviointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "retkeilyvarusteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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