"The world's worst cleaning lady" the portrayal of gender in commercials targeted at American NHL audiences

Bibliographic Details
Main Author:	Karhu, Annu
Other Authors:	Humanistinen tiedekunta, Faculty of Humanities, Kielten laitos, Department of Languages, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format:	Master's thesis
Language:	eng
Published:	2014
Subjects:	target advertising gender ice hockey qualitative content analysis Sisällönanalyysi jääkiekko sukupuoli markkinointi mainonta mainokset Yhdysvallat
Online Access:	https://jyx.jyu.fi/handle/123456789/44871

"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences by Karhu, Annu, kirjoittaja

Published 2014

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis