"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences

"The world's worst cleaning lady" the portrayal of gender in commercials targeted at American NHL audiences

Show other versions (1)
Bibliographic Details
Main Author: Karhu, Annu
Other Authors: Humanistinen tiedekunta, Faculty of Humanities, Kielten laitos, Department of Languages, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2014
Subjects:
target advertising
gender
ice hockey
qualitative content analysis
Sisällönanalyysi
jääkiekko
sukupuoli
markkinointi
mainonta
mainokset
Yhdysvallat
Online Access: https://jyx.jyu.fi/handle/123456789/44871

Similar Items