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gender
ice hockey
advertising
marketing
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http://www.yso.fi/onto/yso/p5291
http://www.yso.fi/onto/yso/p12697
http://www.yso.fi/onto/yso/p1232
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p6726
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Karhu, Annu
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Humanistinen tiedekunta
Faculty of Humanities
Kielten laitos
Department of Languages
University of Jyväskylä
Jyväskylän yliopisto
Englannin kieli
English
301
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Karhu, Annu
Humanistinen tiedekunta
Faculty of Humanities
Kielten laitos
Department of Languages
University of Jyväskylä
Jyväskylän yliopisto
Englannin kieli
English
301
Karhu, Annu
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Karhu, Annu
"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
target advertising
gender
ice hockey
qualitative content analysis
Sisällönanalyysi
jääkiekko
sukupuoli
markkinointi
mainonta
mainokset
Yhdysvallat
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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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Portrayal of gender in commercials targeted at American NHL audiences
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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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"The world's worst cleaning lady"
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world s worst cleaning lady the portrayal of gender in commercials targeted at american nhl audiences
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the portrayal of gender in commercials targeted at American NHL audiences
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"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
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target advertising
gender
ice hockey
qualitative content analysis
Sisällönanalyysi
jääkiekko
sukupuoli
markkinointi
mainonta
mainokset
Yhdysvallat
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Yhdysvallat
gender
ice hockey
jääkiekko
mainokset
mainonta
markkinointi
qualitative content analysis
sukupuoli
target advertising
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