Environmental arguments product marketing of paper machine
The aim of this study was to find the products that use less environmental resources than previous products of Metso Paper Inc., Jyväskylä, and how the found characters could have been used in the company’s environmental marketing, i.e. product marketing. Metso Paper Inc., Jyväskylä manufactures pap...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2014
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/44678 |
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Environmental arguments : product marketing of paper machine
Julkaistu 2014
JYX-julkaisuarkisto / JYX Digital Archive
Pro gradu