Environmental arguments product marketing of paper machine

The aim of this study was to find the products that use less environmental resources than previous products of Metso Paper Inc., Jyväskylä, and how the found characters could have been used in the company’s environmental marketing, i.e. product marketing. Metso Paper Inc., Jyväskylä manufactures pap...

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Bibliographic Details
Main Author:	Isola, Tarja
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format:	Master's thesis
Language:	eng
Published:	2014
Subjects:	Metso Paper ympäristömarkkinointi Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 markkinointi paperikoneet metsäteollisuus ympäristökysymykset Jyväskylä
Online Access:	https://jyx.jyu.fi/handle/123456789/44678

Environmental arguments : product marketing of paper machine by Isola, Tarja, kirjoittaja

Published 2014

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis

Environmental arguments product marketing of paper machine

Environmental arguments : product marketing of paper machine by Isola, Tarja, kirjoittaja

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