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[{"key": "dc.contributor.author", "value": "Rantanen, Pasi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-05-27T07:07:14Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-05-27T07:07:14Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1435931", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/43565", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yritysvastuuviestinn\u00e4ll\u00e4 viestit\u00e4\u00e4n yrityksen yritysvastuusta sidosryhmille. Suomalaiset perheyritykset ovat varovaisia viestiess\u00e4\u00e4n omasta yritysvastuustaan. Perheyrityksiss\u00e4 miellet\u00e4\u00e4n vastuullisen toiminnan olevan vastuullisten tekojen tekemist\u00e4, mik\u00e4 on luontaista perheyrityksille. Perheyritykset eiv\u00e4t siten tunnista yritysvastuuviestint\u00e4\u00e4n sis\u00e4ltyv\u00e4\u00e4 kilpailuetumahdollisuutta. \r\nTeoreettinen viitekehys rakentuu sidosryhm\u00e4teorian avulla. Yrityksen vastuullinen toiminta synnytt\u00e4\u00e4 luottamusta sidosryhm\u00e4suhteissa, mist\u00e4 muodostuu yritykselle hyv\u00e4 maine. Hyv\u00e4st\u00e4 maineesta yritys hy\u00f6tyy parantuneena kilpailukykyn\u00e4. Maineen raken-tuminen vaatii yrityksen toimien lis\u00e4ksi viestint\u00e4\u00e4, jonka avulla sidosryhmille kerrotaan vastuullisesta toiminnasta. Yritysvastuuviestint\u00e4\u00e4 l\u00e4hestyt\u00e4\u00e4n laadullisella tutkimusot-teella, tapaustutkimuksen menetelmin. Tutkimus toteutettiin hyv\u00e4maineisen perheyri-tyksen, Oy Gustav Paulig Ab:n, yrityksen verkkosis\u00e4lt\u00f6jen vastuuviestint\u00e4\u00e4 analysoiden, kuluttaja-asiakkaan n\u00e4k\u00f6kulmasta.\r\nTapaustutkimus osoitti, ett\u00e4 hyv\u00e4maineinen perheyritys viestii aktiivisesti ja erilai-sia s\u00e4hk\u00f6isi\u00e4 viestint\u00e4kanavia hy\u00f6dynt\u00e4en yritysvastuun arkisista teoistaan kuluttaja-asiakkaille. Yritys tunnistaa sidosryhm\u00e4vuoropuhelun avulla kuluttaja-asiakkaiden vas-tuullisuuden vaateet ja siit\u00e4 viestimisen odotukset. Kuluttaja-asiakkaiden vastuullisuus-odotukset ohjaavat yritysvastuuviestint\u00e4\u00e4. Yrityksen eri sidosryhmi\u00e4 hy\u00f6dynnet\u00e4\u00e4n yri-tysvastuuviestien kertojina.\r\nYritysvastuu tunnistetaan Pauligilla yrityksen kilpailukykytekij\u00e4ksi. Yrityksen ta-loudellinen vastuu koetaan edellytykseksi ymp\u00e4rist\u00f6vastuun ja sosiaalisen vastuun to-teuttamiselle, mutta toisaalta vastuullinen toiminta koetaan keinoksi taloudellisen me-nestyksen saavuttamisessa. Luottamuksen sidosryhm\u00e4suhteissa viestit\u00e4\u00e4n olevan edel-lytys hyv\u00e4n maineen syntymiselle ja taloudelliselle menestymiselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "CSR (corporate social responsibility) communication is a means for firms to communicate CSR to their stakeholders. Finnish family firms are cautious to communicate their CSR. The family firms perceive to be responsible by conduct of responsible deeds , which is inherent in family businesses. Therefore family firms are not recognized the opportunity of competitive advantage from CSR communication.\r\n The theoretical framework is based on stakeholder theory. The responsi-ble action of firm generates confidence in stakeholder relations, which generates a good reputation to the firm. The good reputation will improve a competiti-veness of company. It is needed to both good deeds and communication of firm\u2019s responsibe actions to stateholders to get a good reputation for the firm. CSR communication is approached by a qualitative one case study research strategy. The study was conducted with a reputable family firm, Gustav Paulig Ltd 's corporate web communications and analyzing the CSR communication the point of consumer.\r\nThe case study showed that a reputable family-owned company is actively communicating its CSR and various digital communication channels are utili-zed to communication of CSR to consumers. The company recognizes by stake-holder dialogue the expectations of CSR and its communication of consumers. CSR communication is guided by expectation of consumers. The company utili-zes in CSR communication a variety of stakeholdes.\r\nCSR are recognized a company\u2019s competitive factor in Paulig. Company's economic responsibility is perceived as a condition for environmental and social responsibility implementation , but on the other hand responsible actions as a way to financial success. Paulig communicates trust in stakeholder relations post to be a prerequisite for good reputation and economic success.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Pasi Rantanen (pastuora) on 2014-05-27 07:07:13.178352. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-05-27T07:07:13Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201405271840.pdf: 2722348 bytes, checksum: 68e44dc7a28c4a41d556969746fcbf88 (MD5)\r\nlicense.html: 4984 bytes, checksum: 1e2e270395b1fb12cc9b1f9dd0975b60 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-05-27T07:07:14Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201405271840.pdf: 2722348 bytes, checksum: 68e44dc7a28c4a41d556969746fcbf88 (MD5)\r\nlicense.html: 4984 bytes, checksum: 1e2e270395b1fb12cc9b1f9dd0975b60 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (127 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteiskuntavastuu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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