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[{"key": "dc.contributor.author", "value": "Tauriainen, Anniina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-02-14T09:15:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-02-14T09:15:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1308521", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42961", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa tarkastellaan organisaatioiden verkkopresenssin tutkimusta systemaattisen kirjallisuuskatsauksen avulla. Verkkopresenssi tarkoittaa organisaation muodostamaa kuvaa itsest\u00e4\u00e4n verkkoviestinn\u00e4ss\u00e4 niin verkkosivuilla kuin sosiaalisen median palveluissa.\n\nAineisto koostui 16 artikkelista, jotka tarkastelevat organisaatioiden verkkopresenssi\u00e4 viestinn\u00e4n n\u00e4k\u00f6kulmasta. Tutkielman tarkoituksena oli selvitt\u00e4\u00e4 millaisena organisaatioiden verkkopresenssi n\u00e4hd\u00e4\u00e4n tutkimuksissa, mit\u00e4 tutkimustulokset kertovat organisaatioiden verkkopresenssist\u00e4 ja millaisia jatkotutkimus-ehdotuksia artikkeleissa on esitetty.\n\nTuloksista k\u00e4y ilmi, ett\u00e4 verkkopresenssin k\u00e4sitteest\u00e4 k\u00e4ytet\u00e4\u00e4n useita eri nimityksi\u00e4. Osa tutkijoista n\u00e4kee, ett\u00e4 verkkopresenssi viittaa ainoastaan organisaation l\u00e4sn\u00e4oloon sosiaalisessa mediassa. Osa taas k\u00e4sittelee verkkopresenssi\u00e4 viestinn\u00e4n kautta rakentuvana kokonaisuutena organisaation verkkosivuilla ja sosiaalisen median palveluissa.\n\nTutkimusten tulokset osoittavat, ett\u00e4 verkkopresenssiin vaikuttavat organisaation kansallinen kulttuuri, toimiala sek\u00e4 koko. Lis\u00e4ksi tutkimuksissa havaittiin, ett\u00e4 verkkopresenssill\u00e4 on useita eri teht\u00e4vi\u00e4, joista sidosryhmien osallistaminen n\u00e4hd\u00e4\u00e4n yhten\u00e4 t\u00e4rkeimp\u00e4n\u00e4 teht\u00e4v\u00e4n\u00e4. Jatkossa verkkopresenssin tutkimuksessa tulisi tutkia viestint\u00e4strategioita ja \u2013malleja verkossa sek\u00e4 ottaa huomioon my\u00f6s sidosryhmien n\u00e4k\u00f6kulma.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anniina Tauriainen (anmasuta) on 2014-02-14 09:15:59.112449. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-02-14T09:15:59Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201402141236.pdf: 656126 bytes, checksum: 7a40413e0fbfca9ceed57f229897f267 (MD5)\nlicense.html: 4878 bytes, checksum: 4f8cc857970b1b2e3767ace53a111286 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-02-14T09:15:59Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201402141236.pdf: 656126 bytes, checksum: 7a40413e0fbfca9ceed57f229897f267 (MD5)\nlicense.html: 4878 bytes, checksum: 4f8cc857970b1b2e3767ace53a111286 (MD5)\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (85 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Verkkopresenssi \u2013 verkkoviestint\u00e4 \u2013 organisaatioviestint\u00e4 - internet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Organisaatioiden verkkopresenssi", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201402141236", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2014-02-14T09:16:00Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkon\u00e4kyvyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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