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[{"key": "dc.contributor.author", "value": "Kalliom\u00e4ki, Anne", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2014-01-28T19:12:49Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2014-01-28T19:12:49Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1307272", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42884", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ty\u00f6n ensimm\u00e4inen osa sis\u00e4lt\u00e4\u00e4 lyhyet taustoitukset palveluiden tarinallistamisen kannalta keskeisist\u00e4 teorioista ja ilmi\u00f6ist\u00e4. Tarinayhteiskunta luvussa esittelen tarinallistamisen n\u00e4k\u00f6kulmasta t\u00e4rkeiksi katsomiani seikkoja el\u00e4myssuunnitteluun, palvelumuotoiluun ja tarinamarkkinoinnin kent\u00e4lt\u00e4. Toinen luku syventyy tarinadramatugiaan eli k\u00e4sikirjoittamiseen ja dramaturgiseen rakenteeseen. \r\n\r\nKolmannessa luvussa keskityn el\u00e4myspalveluiden tarinallistamiseen ja niihin menetelmiin, joita olen omassa ty\u00f6ss\u00e4ni tarinallistajana kehitt\u00e4nyt. T\u00e4ss\u00e4 ty\u00f6ni viimeisess\u00e4 osiossa pyrin hakemaan vastauksia siihen, miten palveluiden tarinallistamista k\u00e4yt\u00e4nn\u00f6ss\u00e4 voisi toteuttaa. Tarkastelen tekijyytt\u00e4 oman tekemiseni kautta. Yritt\u00e4j\u00e4n\u00e4 olen ottanut k\u00e4ytt\u00f6\u00f6n ammattinimikkeen tarinallistaja (story designer). Tekijyytt\u00e4 tarkastelen siis t\u00e4m\u00e4n uuden ammatin n\u00e4k\u00f6kulmasta. \r\n\r\nOlen rajannut tutkimukseni tiukasti koskemaan el\u00e4myspalveluiden tarinallistamista. El\u00e4myspalveluiden tuottamiseen liittyv\u00e4\u00e4 teoriaa k\u00e4sitell\u00e4\u00e4n ty\u00f6ss\u00e4 hyvin yleisell\u00e4 tasolla. K\u00e4sikirjoittamisen ja dramaturgian kysymyksi\u00e4 k\u00e4sitell\u00e4\u00e4n vain tarinal\u00e4ht\u00f6isen palvelumuotoilun n\u00e4k\u00f6kulmasta.\r\n\r\nK\u00e4yt\u00e4n ty\u00f6ss\u00e4ni synonyymein\u00e4 sanoja tarinallistaminen ja tarinal\u00e4ht\u00f6inen palvelumuotoilu. Viittaan tarinallistamisella t\u00e4ss\u00e4 yhteydess\u00e4 nimenomaan palveluiden tarinallistamiseen. N\u00e4m\u00e4 k\u00e4sitteet tulisi mielest\u00e4ni n\u00e4hd\u00e4 siten, ett\u00e4 tarinallistaminen on yl\u00e4k\u00e4site. Sill\u00e4 voidaan tarkoittaa yleisesti mink\u00e4 tahansa olemassa olevan asian, palvelun tai konseptin tekemist\u00e4 tarinaksi. Palveluiden tarinallistaminen tai tarinal\u00e4ht\u00f6inen palvelumuotoilu taas tarkoittavat asiakkaan palvelukokemuksen eli palveluymp\u00e4rist\u00f6n ja -prosessien suunnittelemista tarinan muotoon, toisin sanoen tarinal\u00e4ht\u00f6ist\u00e4 suunnitteluprosessia palveluliiketoiminnassa. \r\n\r\nOmassa ty\u00f6ss\u00e4ni tarinallistajana olen pyrkinyt kehitt\u00e4m\u00e4\u00e4n menetelmi\u00e4, jotka ovat yksinkertaisia ja joista on todellista apua matkailuyrityksille, sek\u00e4 niille yrityksille, jotka pyrkiv\u00e4t omassa arjessaan tuottamaan asiakkailleen entist\u00e4 parempia el\u00e4myksi\u00e4. T\u00e4m\u00e4 opinn\u00e4ytety\u00f6 on siis kartoitustutkimus, jossa pohdin miten draamallista tarinankerrontaa voidaan soveltaa el\u00e4myspalveluiden suunnittelussa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Anne Kalliom\u00e4ki (ansukall) on 2014-01-28 19:12:40.193075. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2014-01-28T19:12:49Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201401281150.pdf: 34808953 bytes, checksum: c039a3b3ddded3c391ca1ec1d0ebb3b1 (MD5)\r\nlicense.html: 4878 bytes, checksum: b1f2e5040770db7041d5e06e9031681b (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2014-01-28T19:12:49Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201401281150.pdf: 34808953 bytes, checksum: c039a3b3ddded3c391ca1ec1d0ebb3b1 (MD5)\r\nlicense.html: 4878 bytes, checksum: b1f2e5040770db7041d5e06e9031681b (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (70 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinallistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelumuotoilu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "el\u00e4myssuunnittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinaidentiteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinal\u00e4ht\u00f6inen palvelumuotoilu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "El\u00e4myspalveluiden tarinallistaminen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201401281150", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taiteiden ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Art and Cultural Studies", "language": "en", "element": 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