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[{"key": "dc.contributor.author", "value": "Iserhienrhien, Agbonlaho", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-12-09T17:06:29Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-12-09T17:06:29Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1288807", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/42615", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sports sponsorship is an umbilical cord that ensures supply of essential resources for sports to ensure its sustenance and development. Corporate sponsors provide the greatest resources in sponsorships. Sponsorship is a symbiotic business relationship, one that is supposed to benefit sponsors and sports entities who are in partnership. Value derivation from resources invested in a sponsorship is important to sponsors, it is the greatest benefit for them. Chances of sustaining a sponsorship is enhanced when value is derived from a sponsorship. Sports in Nigeria contend with various challenges, including inadequate funding. In order to surmount this problem, it is essential for sports entities to know why corporate bodies desire to sponsor sports and what they define as value since value is subjective to a large extent. \r\n\r\nThis thesis sought to resolve four questions: a.Why are corporate sponsors interested in sponsoring sports in Nigeria? b. What do sponsors perceive as value in a sponsorship? c. Are they getting value from existing sponsorships? d. What is expected of recipients to sustain or enhance a sponsorship relationship?\r\n \r\nThis qualitative study involved three case studies and four face-to-face interviews of representatives of corporate sponsors of sports in Nigeria. This study is based on Homan\u2019s Social Exchange Theory. The focus was not to test theory but rather to highlight that sponsorship is exchange based relationship. It is a commercially motivated relationship in which sponsors give their resources to sports entities to enable them associate their brands with them. The benefits derived are varied , including possibility to leverage their brands. A thematic approach was used in data analysis.\r\n\r\nResults showed that recognition, attention, visibility, broad reach to variety of people, association/relationship, inherent nature of sports are some major themes deduced from reasons of interest to sponsor sports. Respondents agreed that they have derived value from sponsorship though it could have been better in some cases. Honesty, professionalism, innovativeness, discipline, transparency were stated as important to sustain a sponsorship. Themes connected to value included, youth empowerment, brand projection, enhanced visibility and image. Sponsorship was stated to be a symbiotic affair, anything far from this will undermine their interests in such sponsorship. \r\n\r\nSports entities in Nigeria need to create an outlook that will attract sponsors as well as help deliver value in relation to expressed value definitions by their sponsors. \r\nSports in Nigeria will experience a positive change if sports administrators and other sports entities desiring fulfilling sponsorship act on findings from this study.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Agbonlaho Iserhienrhien (agluiser) on 2013-12-09 17:06:25.832286. Form: Master's Thesis publishing form (1 author) (https://kirjasto.jyu.fi/publish-and-buy/publishing-forms/masters-thesis-publishing-form-1-author). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-12-09T17:06:28Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312092762.pdf: 3673292 bytes, checksum: 0aa7dc4cc643087d95a2df795a892af5 (MD5)\r\nlicense.html: 4316 bytes, checksum: 617fec7b1d960ec45a4d6f5766a4e696 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-12-09T17:06:29Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201312092762.pdf: 3673292 bytes, checksum: 0aa7dc4cc643087d95a2df795a892af5 (MD5)\r\nlicense.html: 4316 bytes, checksum: 617fec7b1d960ec45a4d6f5766a4e696 (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Sponsorship", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "value", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "brand image", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Nigeria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate sponsors", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sports", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sports sponsorship in Nigeria : why are corporate sponsors involved and are they deriving value?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201312092762", 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"schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Liikunnan yhteiskuntatieteet", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Sciences of Sport", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-12-09T17:06:30Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", 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"dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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