| fullrecord |
[{"key": "dc.contributor.author", "value": "Haapam\u00e4ki, Joni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-27T09:06:02Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-27T09:06:02Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41847", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Haapam\u00e4ki, Joni\r\nSosiaalisen median hy\u00f6dyt osana yrityksen modernia markkinointia\r\nJyv\u00e4skyl\u00e4: Jyv\u00e4skyl\u00e4n yliopisto, 2013, 26 s.\r\nTietoj\u00e4rjestelm\u00e4tiede, kandidaatintutkielma\r\nOhjaaja: Kuparinen, Liisa\r\nT\u00e4ss\u00e4 kandidaatintutkielmassa tarkastellaan yritysten saamia hy\u00f6tyj\u00e4 sosiaali-sessa mediassa markkinoinnista. Tutkimus toteutetaan kirjallisuuskatsauksena. Tutkimuksen tavoitteena on l\u00f6yt\u00e4\u00e4 nykyp\u00e4iv\u00e4n\u00e4 esiintyvi\u00e4 markkinointiongel-mia ja etsi\u00e4 sosiaalisesta mediasta keinoja, joilla n\u00e4ihin ongelmiin voidaan l\u00f6yt\u00e4\u00e4 ratkaisuja.\r\nTutkielmassa kuvataan sosiaalista mediaa yleisesti k\u00e4sitteen\u00e4, mink\u00e4 j\u00e4l-keen tutustutaan yleisiin markkinoinnin perusperiaatteisiin. Internetin muka-naan tuomat muutokset markkinoinnissa ovat kuitenkin aiheuttaneet markkinoi-jille ongelmia, joihin yritysten tulee sopeutua \u00e4killisesti muuttuvassa nykymaa-ilmassa. T\u00e4m\u00e4n tutkielman p\u00e4\u00e4paino keskittyy tutkimaan sosiaalista mediaa yh-ten\u00e4 uutena teknologiana ja siit\u00e4 saatavia hy\u00f6tyj\u00e4 yritysten markkinoinnissa. Li-s\u00e4ksi pohditaan keinoja, joilla sosiaalisesta mediasta saatavia etuja voidaan mi-tata ja hy\u00f6dynt\u00e4\u00e4. Maininnan tasolla k\u00e4sitell\u00e4\u00e4n my\u00f6s sosiaalisessa mediassa markkinoinnista koituvia ongelmia.\r\nTutkielma vastaa tutkimuskysymyksiin \u201dMit\u00e4 hy\u00f6tyj\u00e4 yritykset saavat so-siaalisessa mediassa markkinoinnista nykyp\u00e4iv\u00e4n\u00e4 verrattuna muihin markki-nointikanaviin?\u201d, \u201dMill\u00e4 keinoin sosiaalisen median markkinoinnin hy\u00f6tyj\u00e4 voi-daan mitata?\u201d ja \u201dMit\u00e4 ongelmia yritys voi kohdata hy\u00f6dynt\u00e4ess\u00e4\u00e4n sosiaalista mediaa markkinoinnissa?\u201d.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Seija Paananen (sepaanan@jyu.fi) on 2013-06-27T09:06:02Z\nNo. of bitstreams: 1\nJoni Haapam\u00e4ki.pdf: 386022 bytes, checksum: ca5db8fe29349cb437c4c2e6b7ea0689 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-27T09:06:02Z (GMT). No. of bitstreams: 1\nJoni Haapam\u00e4ki.pdf: 386022 bytes, checksum: ca5db8fe29349cb437c4c2e6b7ea0689 (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hy\u00f6tyjen mittaaminen", "language": "fi", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sosiaalisen median hy\u00f6dyt yrityksen modernissa markkinoinnissa", "language": "fi", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201306272047", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|