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[{"key": "dc.contributor.author", "value": "Pennanen, Anna-Liisa", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-12T11:22:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-12T11:22:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1269978", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41750", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena oli tarkastella teemoja ja kriisej\u00e4 sek\u00e4 niiden hallintaa\nsosiaalisessa mediassa kohdeorganisaatio VR Groupin (VR) kautta. Tutkimuksen\nteoriaosuudessa k\u00e4ytiin l\u00e4pi teemojen ja kriisien, niiden hallinnan sek\u00e4 sosiaalisen\nmedian k\u00e4sitteet. Teoriakirjallisuudesta nousi n\u00e4iden p\u00e4\u00e4k\u00e4sitteiden rinnalla\nesille erityisesti sidosryhm\u00e4t ja toimintaymp\u00e4rist\u00f6n luotaaminen, jotka k\u00e4ytiin\nmy\u00f6s l\u00e4pi osana teoriaa. Tutkimuskysymykset ovat seuraavat: 1) Mink\u00e4laisia teemoja\nja kriisej\u00e4 VR:ll\u00e4 on sosiaalisessa mediassa? ja 2) Miten VR hallitsee teemoja ja\nkriisej\u00e4 sosiaalisessa mediassa?\nTutkimusaineisto koostui sosiaalisen median esimerkkitapauksista ja teemahaastattelusta.\nTeemahaastatteluun osallistui VR Groupin edustaja, viestint\u00e4p\u00e4\u00e4llikk\u00f6 Mika\nHeijari. Tutkimusaineisto k\u00e4ytiin l\u00e4pi teemoittelulla, jonka pohjalta syntyiv\u00e4t\nviisi teemaa: organisaation toiminta sosiaalisessa mediassa, teemat sosiaalisessa\nmediassa, kriisit sosiaalisessa mediassa, teemojen- ja kriisienhallinta sosiaalisessa\nmediassa sek\u00e4 organisaation haasteet sosiaalisen median maailmassa.\nTutkimus osoittaa, ett\u00e4 sosiaalisesta mediasta l\u00f6ytyy useita VR:\u00e4\u00e4 koskevia teemoja\nja kriisej\u00e4. VR:n teemojen- ja kriisienhallinta poikkeaa kuitenkin monista t\u00e4ss\u00e4 tutkimuksessa\nesitellyist\u00e4 yhteis\u00f6viestinn\u00e4n teoriak\u00e4sityksist\u00e4. Organisaatio kohtaa\njatkuvaa ja laajaa julkista huomiota sosiaalisessa mediassa ja t\u00e4m\u00e4 m\u00e4\u00e4r\u00e4\u00e4kin pitk\u00e4lti\nteemojen- ja kriisienhallintaa. Sosiaalinen media asettaa VR:lle ja sen resursseille\nhaasteita, jotka pit\u00e4isi ottaa jatkossa huomioon proaktiivisen teemojenhallinnan\nmukaisesti.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Miia Hakanen (mihakane) on 2013-06-12 11:22:27.978188. Form: Admin-lomake Pro gradu -t\u00f6ille (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/admin-lomake-pro-gradu-toille). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-06-12T11:22:36Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201306121954.pdf: 6611096 bytes, checksum: 6a8f5d27a672c1c29e6c9ca61fa6612a (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-12T11:22:36Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201306121954.pdf: 6611096 bytes, checksum: 6a8f5d27a672c1c29e6c9ca61fa6612a (MD5)\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Valtionrautatiet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "VR-yhtym\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teema vai kriisi : VR sosiaalisessa mediassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "VR sosiaalisessa mediassa", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201306121954", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-06-12T11:22:36Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teemat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisinhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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