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[{"key": "dc.contributor.author", "value": "Hento, Inka", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2013-06-11T12:32:34Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2013-06-11T12:32:34Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2013", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1269838", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/41733", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 tutkielma k\u00e4sittelee elintarvikkeiden verkkokauppaa. Tutkielmassa tarkasteltiin elintarvikkeiden verkkokauppaa, siihen liittyvi\u00e4 erityispiirteit\u00e4 ja haasteita, sek\u00e4 kuluttajan motivaatiota ruoan ostamiseen verkosta ja ostop\u00e4\u00e4t\u00f6ksen tekoa. Tarkastelun kohteena olivat verkkoruokakauppaa k\u00e4ytt\u00e4v\u00e4t kuluttajat.\r\nTutkimuksessa pyrittiin l\u00f6yt\u00e4m\u00e4\u00e4n vastauksia siihen, miksi elintarvikkeiden verkkokauppaa halutaan k\u00e4ytt\u00e4\u00e4, sek\u00e4 mahdollisesti my\u00f6s miksi ei. Tutkimuksessa pyrittiin my\u00f6s kartoittamaan, miten ostotapahtumaa voisi helpottaa sek\u00e4 nopeuttaa ja sit\u00e4 kautta pyrittiin muodostamaan kehitysehdotuksia tutkielman toimeksiantajan hy\u00f6dynnett\u00e4v\u00e4ksi.\r\nTutkielma koostuu kahdesta osasta, kirjallisuuskatsauksesta ja empiirisest\u00e4 osiosta. Aluksi tutkielmassa luodaan katsaus aiempiin elintarvikkeiden verkkokauppoja koskeviin tutkimuksiin. T\u00e4m\u00e4n j\u00e4lkeen k\u00e4sitell\u00e4\u00e4n kvalitatiivinen tutkimusmenetelm\u00e4 sek\u00e4 esitell\u00e4\u00e4n haastattelututkimuksen tulokset ja niist\u00e4 tehdyt johtop\u00e4\u00e4t\u00f6kset. Lopuksi tutkielman tuloksista esitet\u00e4\u00e4n yhteenveto. Tutkimuksen empiirinen osuus on toteutettu teemahaastatteluina, joiden avulla pyrittiin l\u00f6yt\u00e4m\u00e4\u00e4n vastaukset tutkimuskysymyksiin.\r\nEmpiirisess\u00e4 osuudessa havaittiin, ett\u00e4 on selv\u00e4sti tunnistettavissa syit\u00e4, miksi kuluttajat haluavat ostaa elintarvikkeita verkon kautta. T\u00e4llaisia syit\u00e4 ovat esimerkiksi ajan s\u00e4\u00e4st\u00e4minen ja vaivattomuus. Tutkielman pohjalta koot-tiin my\u00f6s verkkoruokakauppoja koskevia kehitysehdotuksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This thesis studies electronic grocery stores (EGS). This study examines electronic grocery stores, special characteristics and challenges related to it, as well as the consumer\u2019s purchase decision and motivation to buy groceries online. The focus of the thesis is on consumers who use electronic grocery stores.\r\nThe study sought to find answers on why consumers prefer to use electronic grocery stores and why some don\u00b4t want to use them. The study also aimed to identify how purchase transaction could be facilitated and accelerated. In addition, based on that information, development proposals for thesis client were formed.\r\nThe study consists of two parts: a literature review and an empirical section. At first, the thesis provides an overview of the previous studies about electronic grocery stores. After that, the qualitative research method, results of the interview study as well as conclusions are presented. Finally, the results of the thesis are summarized. The empirical part of the study has been carried out with focused interviews, which aimed to find answers to the research questions.\r\nIn the empirical part of the study was observed that there are clearly recognizable reasons why consumers want to buy the food online. Such reasons for example are saving time and effort. Based on the study were also formed development suggestions for electronic grocery stores.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Inka Hento (inhento) on 2013-06-11 12:32:34.202208. Form: Pro gradu -lomake (1 tekij\u00e4) (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake-1-tekijae). JyX data:", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2013-06-11T12:32:34Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306111944.pdf: 1030477 bytes, checksum: 5488884ea67ef3e96c89fd4406c2c0c1 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2013-06-11T12:32:34Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201306111944.pdf: 1030477 bytes, checksum: 5488884ea67ef3e96c89fd4406c2c0c1 (MD5)\r\nlicense.html: 107 bytes, checksum: a7d86e598caa500b1b433bbb9dc8ef1c (MD5)\r\n Previous issue date: 2013", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto.", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "e-kauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "elintarvikekauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkoruokakauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Elintarvikkeiden verkkokauppa : motivaatio ostamiseen ja p\u00e4\u00e4t\u00f6ksenteko - tapaustutkimus er\u00e4\u00e4st\u00e4 verkkoruokakaupasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201306111944", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Tietojenk\u00e4sittelytieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Computer Science and Information Systems", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2013-06-11T12:32:35Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarvikkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintarvikeliikkeet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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